Braintrust rebuilds pricing page to spotlight AIR volume model
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Braintrust's pricing page, Pulse recorded 2 changes: Pricing page rebuilt to lead with AIR: hero, footer CTA and AIR benefits now explicitly disclose no public per-interview sticker price for AIR's volume-based model; AIR section moved to top of page; AIR's who-is-for and benefits copy rewritten (pilot/evaluation buyers vs. candidate screening; role-specific scoring; voice not one-way video); zero-EEOC bias-audit claim demoted to a compliance link. Pulse files it as a product change (positioning) with a neutral direction.
This is the first pricing-page change Pulse has recorded for Braintrust. Braintrust has been tracked since 2026-06-25.
In the same window Thinkific, Gastromatic, CodeSignal, Ashby and Workable also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
Pricing page rebuilt to lead with AIR: hero, footer CTA and AIR benefits now explicitly disclose no public per-interview sticker price for AIR's volume-based model; AIR section moved to top of page.
- — · PositioningPositioning
AIR's who-is-for and benefits copy rewritten (pilot/evaluation buyers vs. candidate screening; role-specific scoring; voice not one-way video); zero-EEOC bias-audit claim demoted to a compliance link.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Pricing page rebuilt to lead with AIR: hero, footer CTA and AIR benefits now explicitly disclose no public per-interview sticker price for AIR's volume-based model; AIR section moved to top of page. | Positioning | |
| — | Positioning | AIR's who-is-for and benefits copy rewritten (pilot/evaluation buyers vs. candidate screening; role-specific scoring; voice not one-way video); zero-EEOC bias-audit claim demoted to a compliance link. | Positioning | |
Values as written on Braintrust's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Braintrust's pricing page (www.usebraintrust.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Across Workforce Management in the same window
All Workforce Management changes- ThinkificOct 26Thinkific kills $54 Basic plan, doubles entry price to $109/mo
- GastromaticOct 26Gastromatic drops automated shift-scheduling module from feature showcase
- CodeSignalOct 26CodeSignal drops Cursor from Agentic Assessments on Build and Grow plans
- AshbyOct 26Ashby adds searchable audit logs for admin and recruiting activity
- WorkableOct 26Workable trial now offers full Enterprise features, drops 15-day limit
Questions about this change
Did Braintrust raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a product change: positioning.
What changed on Braintrust's pricing page between Sep 21, 2026 and Sep 28, 2026?
Pricing page rebuilt to lead with AIR: hero, footer CTA and AIR benefits now explicitly disclose no public per-interview sticker price for AIR's volume-based model; AIR section moved to top of page; AIR's who-is-for and benefits copy rewritten (pilot/evaluation buyers vs. candidate screening; role-specific scoring; voice not one-way video); zero-EEOC bias-audit claim demoted to a compliance link. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Braintrust change its pricing?
Pulse recorded 0 other pricing-page changes for Braintrust in the 90 days before this one; Braintrust has been tracked since 2026-06-25.