Upkeep Launches Nova AI and Studio as It Overhauls Pricing Tiers
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Upkeep's pricing page, Pulse recorded 3 changes: Three new product tabs added (Fleet, Studio, Learn); pricing unit changed from '/month per user' to '/user/mo'; Professional and Enterprise price labels changed from 'Request pricing' to 'Request a Quote'; All four plan taglines updated with new positioning language. Most Popular badge moved from Enterprise to Professional plan. Plan descriptions now emphasize team maturity stages rather than feature sets; Essential plan overhauled: removed Custom tasks and Intelligence suite; added Nova AI and Unlimited locations. Premium updated: added UpKeep Studio. New Studio feature rows added to comparison table. Pulse files it as a product change (positioning, feature change) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Essential at $24 and Premium at $55.
Upkeep's previous recorded change was "Upkeep Increases Premium Plan Price by 22% Amidst Launch of New AI Features Across All Plans" (Q3 2025). Before that Pulse recorded "Upkeep Removes Recurring Work Orders from Essential Plan, Impacting User Experience" (Q2 2025), "Upkeep Transitions Professional Plan to Request Pricing, Enhancing Customization Options for Users" (Q1 2025) and "Upkeep Reduces Trial Period to 7 Days and Removes $500 Training Credit Benefit" (Q4 2024). Upkeep has been tracked since 2024-10-01.
In the same window Fiixsoftware also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Fleet, Learn, Professional · PositioningReworded/month per user/user/mo
- Enterprise, Professional · PositioningChangedEnterpriseProfessional plan
- Essential, Premium · FeatureAddedNo Studio feature rowsStudio feature rows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Fleet, Learn, Professional | Positioning | /month per user | /user/mo | Reworded |
| Enterprise, Professional | Positioning | Enterprise | Professional plan | Changed |
| Essential, Premium | Feature | No Studio feature rows | Studio feature rows | Added |
Values as written on Upkeep's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Upkeep's pricing page (upkeep.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "/month per user" becomes "/user/mo".
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The two full-page captures with this change marked up are free with an account.
Upkeep, pricing history
Full history- Aug 17, 2026improvedUpkeep: Nova AI credit allocations quantified across all plans
- Jul 4, 2026increaseUpKeep: Essential plan price increase ($20→$24/user/mo)
- May 11, 2026increaseUpkeep raises Essential plan 20% to $24 per user monthly
- Apr 3, 2026improvedUpkeep Launches Nova AI and Studio as It Overhauls Pricing Tiers · this change
- Q3 2025improvedUpkeep Increases Premium Plan Price by 22% Amidst Launch of New AI Features Across All Plans
- Q2 2025packagingUpkeep Removes Recurring Work Orders from Essential Plan, Impacting User Experience
- Q1 2025packagingUpkeep Transitions Professional Plan to Request Pricing, Enhancing Customization Options for Users
- Q4 2024packagingUpkeep Reduces Trial Period to 7 Days and Removes $500 Training Credit Benefit
- Q3 2024improvedUpkeep Renames Lite Plan Feature to 'Recurring Work Orders' for Enhanced Clarity
- Q2 2024improvedUpkeep Promotes Custom Work Order Statuses to Main Business+ Plan Feature
Across Business Operations in the same window
All Business Operations changes- FiixsoftwareApr 3Fiixsoftware Restricts Condition-Based Maintenance to Enterprise Only
- FiixsoftwareMar 16Fiixsoftware locks condition triggers behind Enterprise paywall
- FiixsoftwareJan 11Fiixsoftware Enhances Professional and Enterprise Plans with New Asset Criticality Feature
- FiixsoftwareJan 11Fiixsoftware Discontinues Annual Billing Discount, Ending '1 Month Free' Promotion for Basic and Professional Plans
- FiixsoftwareJan 11Fiixsoftware Renames Key Features: Configurable Interface Becomes Customizable, Analytics Upgraded to Advanced Analytics
Questions about this change
Did Upkeep raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning, feature change.
What changed on Upkeep's pricing page between Dec 29, 2025 and Mar 30, 2026?
Fleet, Learn, Professional positioning: /month per user → /user/mo, reworded; Enterprise, Professional positioning: Enterprise → Professional plan, changed; Essential, Premium feature: No Studio feature rows → Studio feature rows, added. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Upkeep change its pricing?
Pulse recorded 0 other pricing-page changes for Upkeep in the 90 days before this one; the previous change was "Upkeep Increases Premium Plan Price by 22% Amidst Launch of New AI Features Across All Plans" in Q3 2025; Upkeep has been tracked since 2024-10-01.