Upkeep Launches Nova AI and Studio as It Overhauls Pricing Tiers
What changed
Three new product tabs added (Fleet, Studio, Learn); pricing unit changed from '/month per user' to '/user/mo'; Professional and Enterprise price labels changed from 'Request pricing' to 'Request a Quote'.
All four plan taglines updated with new positioning language. Most Popular badge moved from Enterprise to Professional plan. Plan descriptions now emphasize team maturity stages rather than feature sets.
Essential plan overhauled: removed Custom tasks and Intelligence suite; added Nova AI and Unlimited locations. Premium updated: added UpKeep Studio. New Studio feature rows added to comparison table.
Before and after
Dec 29, 2025 vs Mar 30, 2026Three new product tabs added (Fleet, Studio, Learn); pricing unit changed from '/month per user' to '/user/mo'; Professional and Enterprise price labels changed from 'Request pricing' to 'Request a Quote'.
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See the before/after screenshots and every marked-up change.
More from Upkeep
Full history →- Week 35, 2026·packagingUpkeep pulls entire IoT Sensors add-on, cuts 4G gateway and sensor lineup
- Week 34, 2026·improvedUpkeep: Nova AI credit allocations quantified across all plans
- Q2 2026·increaseUpKeep: Essential plan price increase ($20→$24/user/mo)
- Week 20, 2026·increaseUpkeep raises Essential plan 20% to $24 per user monthly
- Q3 2025·improvedUpkeep Increases Premium Plan Price by 22% Amidst Launch of New AI Features Across All Plans