Unity: Personal plan hides $10/mo AI subscription price after trial
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Unity's pricing page, Pulse recorded one change: Unity AI post-trial subscription price ($10/month) removed from the Personal plan card; page now says only "paid subscription available after trial" with no dollar amount shown anywhere. In detail: Unity Personal's post-trial AI subscription price ($10/month) is no longer shown on the pricing page; the card now just says a 'paid subscription' is available after the 14-day trial with no dollar amount listed anywhere on the page. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Unity Pro at $192.5 and Unity AI at $10.
This is the first pricing-page change Pulse has recorded for Unity. Unity has been tracked since 2026-06-26.
In the same window Trunk, Unblocked, Brightspot, Stedi and Scribe also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Unity Personal · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Unity Personal | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Unity's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unity's pricing page (unity3d.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
Unity, pricing history
Full history- Oct 19, 2026packagingUnity adds $0.75/GB Asset Manager storage fee across all four plans
- Oct 12, 2026improvedUnity adds offline machine licensing support to Enterprise plan
- Jul 27, 2026packagingUnity: Personal plan hides $10/mo AI subscription price after trial · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- TrunkOct 26Trunk launches Dynamic CI beta, Enterprise BYOC + SLA support, Free quota change
- UnblockedOct 26Unblocked reveals $35/mo billing tier beside $29 annual, 21-day trial
- BrightspotOct 26Brightspot swaps staging for QA and UAT in hosting environments
- StediOct 26Stedi opens Lockbox pricing at $49/month and adds $0.30 claim rate
- ScribeOct 26Scribe adds import for existing process docs on Pro and Enterprise plans
Questions about this change
Did Unity raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on Unity's pricing page between Jul 20, 2026 and Jul 27, 2026?
Unity Personal price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Unity change its pricing?
Pulse recorded 0 other pricing-page changes for Unity in the 90 days before this one; Unity has been tracked since 2026-06-26.