Back/The Brief

The Brief

San Francisco, CA-based ad creative platform formerly known as Creatopy, founded in 2021. Private. Operates in digital advertising and creative automation. Serves marketers and agencies with AI-powered ad design and production tools.

Entry price

$29

Pro · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Jul 4, 2026

Improvement

Quarterly

The Brief adds Agency Package add-on, Plan Recommender quiz, no-surprise overa...

Added a Plan Recommender quiz and a new 'never a surprise stop' overage policy; plan headers rebranded with action labels (Amplify/Collaborate/Scale) under new Individuals/Businesses sections. Agency Package add-on description updated: now specifies white-label exports, branded share links and per-client billing, explicitly layered on top of Team or Enterprise plans.

View diff

Jun 10, 2026

Packaging

Weekly

The Brief reveals 26% annual discount, adds interactive plan finder

Annual billing discount explicitly labeled as -26% savings in new monthly/yearly billing toggle. Previously only 'ANNUAL' label shown with no percentage discount disclosed. New Plan Recommender interactive tool added to the pricing page: 'Find your fit in 3 questions' with options for solo creator, 2-10 people, or 10+ people/multiple departments.

View diff

Apr 1, 2026

Packaging

Weekly

The Brief kills free plan, launches $79/month Ultra tier with 1TB storage

Major pricing restructure: Free plan removed, new Ultra tier ($79/month) introduced between Pro and Team. Ad serving impressions restructured. Ultra plan storage capacity set to 1TB, matching Team tier (Pro remains 250GB).

View diff