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The Brief

San Francisco, CA-based ad creative platform formerly known as Creatopy, founded in 2021. Private. Operates in digital advertising and creative automation. Serves marketers and agencies with AI-powered ad design and production tools.

Entry price

$29

Pro · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Jul 4, 2026

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Q2 2026

Improvement

Quarterly

Published Jul 4, 2026

The Brief adds Agency Package add-on, Plan Recommender quiz, no-surprise overa...

Added a Plan Recommender quiz and a new 'never a surprise stop' overage policy; plan headers rebranded with action labels (Amplify/Collaborate/Scale) under new Individuals/Businesses sections. Agency Package add-on description updated: now specifies white-label exports, branded share links and per-client billing, explicitly layered on top of Team or Enterprise plans.

Quarterly roll-up · includes Jun 8 weekly

View diff

Week 24 · Jun 8, 2026

Packaging

Weekly

Published Jun 10, 2026

The Brief reveals 26% annual discount, adds interactive plan finder

Annual billing discount explicitly labeled as -26% savings in new monthly/yearly billing toggle. Previously only 'ANNUAL' label shown with no percentage discount disclosed. New Plan Recommender interactive tool added to the pricing page: 'Find your fit in 3 questions' with options for solo creator, 2-10 people, or 10+ people/multiple departments.

View diff

Week 14 · Mar 30, 2026

Packaging

Weekly

Published Apr 1, 2026

The Brief kills free plan, launches $79/month Ultra tier with 1TB storage

Major pricing restructure: Free plan removed, new Ultra tier ($79/month) introduced between Pro and Team. Ad serving impressions restructured. Ultra plan storage capacity set to 1TB, matching Team tier (Pro remains 250GB).

View diff

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Current plans

Captured Jul 4, 2026

Plan	Price
Pro	$29 /mobilled annually
Annual billing 26% off
Team	$49 /seat/mobilled annually
Annual billing 17% off
Ultra	$79 /mobilled annually
Annual billing 26% off
Enterprise	Contact

Company Facts

CategoryMarketing & Content

Free tierNo

Employees101-1000

Tracked sinceMar 19, 2026

Pricing last seenJul 4, 2026

Websitewww.thebrief.ai

How The Brief compares with its peers

Company	Entry price	Pricing model	Changes	Last change
A Axios HQ	Contact	Subscription	—	—
V Voxel51	Free	Subscription	1	Oct 19, 2026
B BL.INK	$48 /mo	Subscription	—	—
1 1Q	$5,000 /mo	Subscription + usage	—	—
3 360dialog	$59 /mo	Subscription	10	Sep 14, 2026
3 3Play Media	Contact	Subscription	—	—

The Brief pricing FAQ

How much does The Brief cost?: The Brief pricing starts at $29/mo on Pro, billed annually. The Brief lists 4 plans on its pricing page.
Does The Brief have a free plan?: No. The Brief does not list a free tier; paid plans start at $29/mo on Pro, billed annually.
What pricing model does The Brief use?: The Brief uses subscription pricing across 4 plans.
When did The Brief last change its pricing?: Jul 4, 2026: The Brief adds Agency Package add-on, Plan Recommender quiz, no-surprise overa....
How often has The Brief changed its pricing?: Pulse has recorded 3 pricing changes for The Brief since it started tracking on Mar 19, 2026; the pricing page was last captured on Jul 4, 2026.
Who are The Brief's pricing peers?: Pulse compares The Brief with Axios HQ, Voxel51, BL.INK, 1Q, 360dialog and 3Play Media.

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