Thatch renames Enterprise to Custom, reveals $2,400/year minimum pricing
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Thatch's pricing page, Pulse recorded 2 changes: Enterprise plan renamed to Custom, with the Standard plan's flat '$45/employee + compliance fee starting at $25/mo' pricing replaced by an itemized calculator ('$45 x 4 employees + $50 compliance fee') and a team-size selector, and the Custom plan now discloses concrete minimum pricing (10-employee minimum, $2,400/year) instead of showing only 'Custom'. Standard also gained 'Compliance reporting (ACA, PCORI, ERISA, state mandates)' and swapped its combined AI-driven enrollment support for a new '1-on-1 benefits advising & enrollment support' line; Custom added 'Robust reporting and business services' and 'Onsite enrollment support for large employers' but dropped COBRA from its ACA compliance benefit. In detail: Standard plan gained 'Compliance reporting (ACA, PCORI, ERISA, state mandates)' and replaced its combined AI-driven enrollment support with a new '1-on-1 benefits advising & enrollment support' line; Custom plan added 'Robust reporting and business services' and 'Onsite enrollment support for large employers' but dropped COBRA from its ACA compliance benefit; Enterprise plan renamed to Custom; Standard plan pricing display changed from a flat '$45/employee + compliance fee starting at $25/mo' to an itemized calculator ('$45 x 4 employees + $50 compliance fee') with a team-size selector; Custom plan now discloses concrete minimum pricing (10 employee minimum, $2,400/year) instead of showing only 'Custom'. Pulse files it as a packaging change (feature change, package change) with a neutral direction. The current page lists Standard at $50.
This is the first pricing-page change Pulse has recorded for Thatch. Thatch has been tracked since 2026-04-29.
In the same window Ava, HoorayHR, WizeHire, Thinkific and MuchSkills also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Custom · FeatureReplaced
Beforecombined AI-driven enrollment support
After'1-on-1 benefits advising & enrollment support' line
- Custom, Standard · PackagingRenamedEnterprise planCustom
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Custom | Feature | combined AI-driven enrollment support | '1-on-1 benefits advising & enrollment support' line | Replaced |
| Custom, Standard | Packaging | Enterprise plan | Custom | Renamed |
Values as written on Thatch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thatch's pricing page (thatch.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where "combined AI-driven enrollment support" becomes "'1-on-1 benefits advising & enrollment support' line".
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The two full-page captures with this change marked up are free with an account.
Across Workforce Management in the same window
All Workforce Management changes- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- HoorayHROct 26HoorayHR adds AI section with MCP and Meeting Agent to plan comparison
- WizeHireOct 26WizeHire renames Concierge plan to Scale, targets multi-location growth
- ThinkificOct 26Thinkific kills $54 Basic plan, doubles entry price to $109/mo
- MuchSkillsOct 26MuchSkills: Starter plan now includes API and SCIM; the comparison table marks API access and SCIM as included on every…
Questions about this change
Did Thatch raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: feature change, package change.
What changed on Thatch's pricing page between Sep 14, 2026 and Sep 21, 2026?
Standard, Custom feature: combined AI-driven enrollment support → '1-on-1 benefits advising & enrollment support' line, replaced; Custom, Standard packaging: Enterprise plan → Custom, renamed. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Thatch change its pricing?
Pulse recorded 0 other pricing-page changes for Thatch in the 90 days before this one; Thatch has been tracked since 2026-04-29.