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TableauPricing change · Discount added · Oct 1 → Jan 1, 2025

Tableau Introduces 20% Discount on Enterprise Edition for New Customers with Promo Code TABSAVE20

Verified Jan 12, 2026Data & AnalyticsDirection: neutral
The changeDiscount — discount added.
1 change2 capturesOct 1, 2024 → Jan 1, 2025

What happened

Between the Oct 1, 2024 and Jan 1, 2025 captures of Tableau's pricing page, Pulse recorded one change: New promotional discount: 20% off Enterprise edition (Creator, Explorer, Viewer licenses) with promo code TABSAVE20 for new customers via webstore. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Tableau Next at $40, Tableau Enterprise at $70 and Tableau Standard at $75.

Tableau's previous recorded change was "Tableau Restructures Pricing with New Three-Tier Edition Model and Removes 20% Discount on Enterprise Licenses" (Q3 2024). Tableau has been tracked since 2024-10-01.

In the same window Microsoft also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · DiscountDiscount added

    New promotional discount: 20% off Enterprise edition (Creator, Explorer, Viewer licenses) with promo code TABSAVE20 for new customers via webstore

Values as written on Tableau's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Tableau's pricing page (tableau.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page.

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The two full-page captures with this change marked up are free with an account.

Tableau, the last 90 days

Full history
  1. May 25, 2026packagingTableau restructures Tableau+ Bundle around new Cloud+ tier
  2. Apr 2, 2026packagingTableau adds currency converter, moves Creator pricing to FAQ
  3. Q3 2025packagingTableau Extends 20% Promotional Discount on Enterprise Edition Until January 31, 2026
  4. Q4 2024packagingTableau Introduces 20% Discount on Enterprise Edition for New Customers with Promo Code TABSAVE20 · this change
  5. Q3 2024packagingTableau Restructures Pricing with New Three-Tier Edition Model and Removes 20% Discount on Enterprise Licenses

Across Data & Analytics in the same window

All Data & Analytics changes
  1. MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
  2. MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
  3. MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
  4. MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
  5. MicrosoftOct 12Microsoft Teams Home cuts Family and Premium storage from 6 TB to 2 TB shared

Questions about this change

Did Tableau raise prices in January 2025?

No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: discount added.

What changed on Tableau's pricing page between Oct 1, 2024 and Jan 1, 2025?

New promotional discount: 20% off Enterprise edition (Creator, Explorer, Viewer licenses) with promo code TABSAVE20 for new customers via webstore. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.

How often does Tableau change its pricing?

Pulse recorded 1 other pricing-page change for Tableau in the 90 days before this one; the previous change was "Tableau Restructures Pricing with New Three-Tier Edition Model and Removes 20% Discount on Enterprise Licenses" in Q3 2024; Tableau has been tracked since 2024-10-01.

Tableau Introduces 20% Discount on Enterprise Edition for New Customers with Promo Code TABSAVE20 — Jan 1, 2025 · PricingSaaS Pulse