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SoldoProduct change · Positioning · Dec 29 → Mar 30, 2026

Soldo Drops Pricing Wizard for Transparent Per-User Card Model

Verified Apr 3, 2026Workforce ManagementDirection: neutral
The changePricing page subtitle updated — changed.
Before · Dec 29a 3-question wizard prompt
After · Mar 30a direct model description
changed
1 change2 capturesDec 29, 2025 → Mar 30, 2026

What happened

Between the Dec 29, 2025 and Mar 30, 2026 captures of Soldo's pricing page, Pulse recorded one change: Pricing page subtitle updated from a 3-question wizard prompt to a direct model description: 'Add cards, users, and wallets as needed. Each user includes one free card (minimum 3).'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Standard at GBP 27 and Plus at GBP 39.

Soldo's previous recorded change was "Soldo Reduces Plus and Standard Plan Card Allocations by Up to 90%, Significantly Impacting User Access" (Q4 2025). Before that Pulse recorded "Soldo Introduces Paid Add-On for Additional Cards at £6/Month, Enhancing User Flexibility" (Q3 2025), "Soldo Renames Enterprise Plan to Unlimited, Maintaining Features and Pricing for Large Organizations" (Q1 2025) and "Soldo Standard Plan Price Increased by 17% to £21/month Following Renaming from Pro Plan" (Q1 2024). Soldo has been tracked since 2023-11-24.

In the same window Brex and Stripe also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · PositioningChanged

    Beforea 3-question wizard prompt

    Aftera direct model description

Values as written on Soldo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Soldo's pricing page (soldo.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "a 3-question wizard prompt" becomes "a direct model description".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Soldo, pricing history

Full history
  1. Sep 21, 2026increaseSoldo raises Standard and Plus plan prices by up to 18%
  2. Apr 3, 2026packagingSoldo Drops Pricing Wizard for Transparent Per-User Card Model · this change
  3. Q4 2025packagingSoldo Reduces Plus and Standard Plan Card Allocations by Up to 90%, Significantly Impacting User Access
  4. Q3 2025packagingSoldo Introduces Paid Add-On for Additional Cards at £6/Month, Enhancing User Flexibility
  5. Q1 2025packagingSoldo Renames Enterprise Plan to Unlimited, Maintaining Features and Pricing for Large Organizations
  6. Q1 2024packagingSoldo Standard Plan Price Increased by 17% to £21/month Following Renaming from Pro Plan
  7. Dec 2023packagingSoldo Transforms Pro Plan to Flat-Rate Bundle: £18/Month for 3 Users and Cards

Across Workforce Management in the same window

All Workforce Management changes
  1. BrexApr 3Brex Launches 90K Bonus Points Promo, Cuts Money Market Yield to 3.68%
  2. StripeMar 2Stripe refreshes terminal lineup: S700 cut 14%, adds S710 and cellular plan
  3. StripeFeb 16Stripe launches Managed Payments merchant-of-record at 3.5% per transaction
  4. StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
  5. StripeJan 22Stripe Restructures Pricing: Shifts 1% Charge Fee to Customers with New 2% Conversion Fee

Questions about this change

Did Soldo raise prices in March 2026?

No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.

What changed on Soldo's pricing page between Dec 29, 2025 and Mar 30, 2026?

Positioning: a 3-question wizard prompt → a direct model description, changed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.

How often does Soldo change its pricing?

Pulse recorded 0 other pricing-page changes for Soldo in the 90 days before this one; the previous change was "Soldo Reduces Plus and Standard Plan Card Allocations by Up to 90%, Significantly Impacting User Access" in Q4 2025; Soldo has been tracked since 2023-11-24.