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HomeRevenueAll changesMaximum Growth → ORCHESTRATE
RevenuePackaging change · Plan renamed · Apr 1 → Dec 15, 2025

Revenue Surge Expected from Rebranding to AI-Driven 'ORCHESTRATE' Tier

Verified Jan 12, 2026Finance & AccountingDirection: neutral
The changeMaximum Growth — reworded.
Before · Apr 1Maximum Growth
After · Dec 15ORCHESTRATE
reworded
3 changes2 capturesApr 1, 2024 → Dec 15, 2025

What happened

Between the Apr 1, 2024 and Dec 15, 2025 captures of Revenue's pricing page, Pulse recorded 3 changes: Third tier renamed from 'Maximum Growth' to 'ORCHESTRATE' with repositioning as AI-driven orchestration tier; Second tier renamed from 'Boost Strategy' to 'ENGAGE' with repositioning as cadence-focused tier; First tier renamed from 'Unlock Success' to 'ACTIVATE' with repositioning as Salesforce dialer-focused tier. Pulse files it as a packaging change (plan renamed) with a neutral direction.

This is the first pricing-page change Pulse has recorded for Revenue. Revenue has been tracked since 2025-11-11.

In the same window Salesforce, HubSpot, Copper and Zoho also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Third · PlanReworded
    Maximum GrowthORCHESTRATE
  • Second · PlanReworded
    Boost StrategyENGAGE
  • First · PlanReworded
    Unlock SuccessACTIVATE

Values as written on Revenue's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Revenue's pricing page (revenue.io) from Apr 1, 2024 and Dec 15, 2025; the change is marked near the top of the page, where "Maximum Growth" becomes "ORCHESTRATE".

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The two full-page captures with this change marked up are free with an account.

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First recorded change for RevenueFull history →

Across Finance & Accounting in the same window

All Finance & Accounting changes
  1. SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
  2. HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
  3. CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
  4. ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition

Questions about this change

Did Revenue raise prices in December 2025?

No list-price increase was recorded between Apr 1, 2024 and Dec 15, 2025. The change Pulse detected was a packaging change: plan renamed.

What changed on Revenue's pricing page between Apr 1, 2024 and Dec 15, 2025?

Third plan: Maximum Growth → ORCHESTRATE, reworded; Second plan: Boost Strategy → ENGAGE, reworded; First plan: Unlock Success → ACTIVATE, reworded. Pulse compared the captures it took on Apr 1, 2024 and Dec 15, 2025; the before/after table above lists each item as written on the page.

How often does Revenue change its pricing?

Pulse recorded 0 other pricing-page changes for Revenue in the 90 days before this one; Revenue has been tracked since 2025-11-11.