Pump renames plans around cloud model and expands free-plan features
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Pump's pricing page, Pulse recorded 2 changes: Free/Core plan's key features reorganized from 'Save more/Automate' into new 'Save/Understand/Act' categories with added capabilities (custom queries, spend allocation, budgets/forecasting, Linear/Slack tasks); Enterprise/BYOC plan gains 2-year data retention and hands-on onboarding; Both plans renamed around cloud deployment model: 'Free for life' becomes "Pump's cloud" and 'Enterprise' becomes. In detail: Both plans renamed around cloud deployment model: 'Free for life' becomes "Pump's cloud" and 'Enterprise' becomes 'Bring your own cloud', with plan descriptions rewritten to match. Prices unchanged ($0 and Custom). Pulse files it as a packaging change (plan renamed, feature added) with an upward direction. The current page lists Plus at $599.
This is the first pricing-page change Pulse has recorded for Pump. Pump has been tracked since 2026-05-15.
In the same window Nosto, PDQ, Kinsta, Hostinger and Hashicorp also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanRewordedFree for lifePump
- Enterprise · FeatureAddedNo capabilitiescapabilities
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | Free for life | Pump | Reworded |
| Enterprise | Feature | No capabilities | capabilities | Added |
Values as written on Pump's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pump's pricing page (pump.co) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where "Free for life" becomes "Pump".
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The two full-page captures with this change marked up are free with an account.
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- NostoJul 3Nosto: launched dedicated pricing page + new Enterprise SLA package
- PDQOct 26PDQ drops "Connect" from plan names; prices hold at $12/$18/$28
- KinstaOct 26Kinsta narrows Enterprise custom agreement terms to select plans
- HostingerOct 26Hostinger Black Friday cuts Premium to $2.49/mo, doubles AI credits
- HashicorpOct 26Hashicorp Boundary adds agentic access management and MCP server betas
Questions about this change
Did Pump raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a packaging change: plan renamed, feature added.
What changed on Pump's pricing page between Aug 10, 2026 and Aug 17, 2026?
Enterprise plan: Free for life → Pump, reworded; Enterprise feature: No capabilities → capabilities, added. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Pump change its pricing?
Pulse recorded 0 other pricing-page changes for Pump in the 90 days before this one; Pump has been tracked since 2026-05-15.