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HomePrimePayAll changesMomentum & Premier discount bundle removed
PrimePayPackaging change · Package change · Feature change · Jul 6 → Jul 13, 2026

PrimePay overhauls pricing, adds PEO plan, drops Momentum bundle discount

Verified Jul 13, 2026Workforce ManagementDirection: neutral
The changeMomentum & Premier discount bundle — removed.
Before · Jul 6$250/mo Momentum & Premier discount bundle
After · Jul 13Not listed
removed
2 changes2 capturesJul 6, 2026 → Jul 13, 2026

What happened

Between the Jul 6, 2026 and Jul 13, 2026 captures of PrimePay's pricing page, Pulse recorded 2 changes: Pricing overhauled: Core/Momentum renamed Base/Pro, quote-gated prices now shown ($55/mo+$5/emp, $85/mo+$6/emp); new PEO plan added; $250/mo Momentum & Premier discount bundle removed; Setup fees changed from 'Setup Fees may apply' to 'Included' on all three plans; site rebranded from 'PrimePay - A CoAdvantage Company' to 'CoAd' branding alongside new CEO/COO leadership announcement. Pulse files it as a packaging change (package change, feature change) with a neutral direction.

This is the first pricing-page change Pulse has recorded for PrimePay. PrimePay has been tracked since 2026-05-15.

In the same window BambooHR, Gusto and Paychex also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Core, Momentum, Premier · PackagingRemoved

    Before$250/mo Momentum & Premier discount bundle

    AfterNot listed

  • — · FeatureReworded
    Setup Fees may applyIncluded

Values as written on PrimePay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of PrimePay's pricing page (primepay.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where the Momentum & Premier discount bundle no longer appears.

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The two full-page captures with this change marked up are free with an account.

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PrimePay, pricing history

Full history
  1. Jul 27, 2026improvedPrimePay: Custom plan integrations & multi-location support changed
  2. Jul 20, 2026packagingPrimePay cuts Background Checks and Performance Management add-ons
  3. Jul 13, 2026packagingPrimePay overhauls pricing, adds PEO plan, drops Momentum bundle discount · this change

Across Workforce Management in the same window

All Workforce Management changes
  1. BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
  2. GustoJul 3Gusto: Workers' compensation add-on price now disclosed ($14/mo)
  3. PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier

Questions about this change

Did PrimePay raise prices in July 2026?

No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a packaging change: package change, feature change.

What changed on PrimePay's pricing page between Jul 6, 2026 and Jul 13, 2026?

Core, Momentum, Premier packaging: $250/mo Momentum & Premier discount bundle → Not listed, removed; feature: Setup Fees may apply → Included, reworded. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.

How often does PrimePay change its pricing?

Pulse recorded 0 other pricing-page changes for PrimePay in the 90 days before this one; PrimePay has been tracked since 2026-05-15.