Picsart's Ultra boosts monthly credits to 2,500 but slashes annual discount t...
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Picsart's pricing page, Pulse recorded one change: Ultra plan's default tier now includes 2,500 credits/month (up from 1,500) at $75/mo list price, but the yearly-billed price rose to $60/mo (was $52.5/mo), cutting the annual discount from 30% to 20% (saves $180/yr vs $270/yr). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Pro at $10.5 and Ultra at $60.
It lands 28 days after Picsart's previous change, "Picsart opens AI creative agents to all subscription plans" (Jun 22, 2026). Before that Pulse recorded "Picsart launches MCP integration and flexible Ultra credit tiers" (Jun 1, 2026) and "Picsart slashes Ultra plan AI credits by 40% to 1,500/month" (May 19, 2026). Picsart has been tracked since 2026-04-29.
In the same window Adobe, Canva, Corel and Pixlr also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultra · Price−33%30%20%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultra | Price | 30% | 20% | −33% |
Values as written on Picsart's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Picsart's pricing page (picsart.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where ultra price reads 30% and then 20%.
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The two full-page captures with this change marked up are free with an account.
Picsart, the last 90 days
Full history- Sep 7, 2026packagingPicsart swaps flat daily AI limits for credit caps up to 5000 images
- Aug 24, 2026improvedPicsart doubles Pro credits to 500/month, halving Ultra's usage advantage
- Aug 4, 2026improvedPicsart: Pro plan credits cut 500→250/mo; Ultra credit cap raised to 10,000+
- Jul 20, 2026increasePicsart's Ultra boosts monthly credits to 2,500 but slashes annual discount t... · this change
- Jun 22, 2026improvedPicsart opens AI creative agents to all subscription plans
- Jun 1, 2026improvedPicsart launches MCP integration and flexible Ultra credit tiers
- May 19, 2026packagingPicsart slashes Ultra plan AI credits by 40% to 1,500/month
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- CanvaJul 2Canva: new AI 2.0, AI connectors, Components + Offline features added
- CorelJun 2Corel slashes Photo Video bundle 44% as promos rotate across suite
- PixlrMay 27Pixlr launches Ultra plan at $24.99/month with 10,000 AI credits
Questions about this change
Did Picsart raise prices in July 2026?
Yes. Pulse captured Picsart's pricing page on Jul 13, 2026 and again on Jul 20, 2026 and recorded 1 price increase: Ultra: 30% → 20% (−33%).
What changed on Picsart's pricing page between Jul 13, 2026 and Jul 20, 2026?
Ultra price: 30% → 20% (−33%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Picsart change its pricing?
Pulse recorded 3 other pricing-page changes for Picsart in the 90 days before this one; the previous change was "Picsart opens AI creative agents to all subscription plans" on Jun 22, 2026; Picsart has been tracked since 2026-04-29.