Perplexity AI: Pro/Max plan copy genericized, memory now called out
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Perplexity AI's pricing page, Pulse recorded one change: Pro & Max plan feature bullets rewritten — named models (Claude Sonnet 5, Gemini 3.1 Pro, Sonar 2) dropped for generic AI-model wording; both tiers now explicitly list "memory" alongside usage limits. In detail: Perplexity Pro & Max plan feature bullets rewritten: named models (Claude Sonnet 5, Gemini 3.1 Pro, Sonar 2) dropped for generic 'AI models' wording; both tiers now explicitly call out 'memory' as included. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 9, 2026) lists Pro at $17 and Max at $167.
It lands 29 days after Perplexity AI's previous change, "Perplexity AI refreshes AI lineup: Claude Sonnet 5 and GPT-5.6 Terra join Pro plan" (Jul 13, 2026). Perplexity AI has been tracked since 2026-06-27.
In the same window fal, Voxel51, Upstage, Together AI and Strawberry also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro, Max · PositioningPositioning
Perplexity Pro & Max plan feature bullets rewritten: named models (Claude Sonnet 5, Gemini 3.1 Pro, Sonar 2) dropped for generic 'AI models' wording; both tiers now explicitly call out 'memory' as included.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro, Max | Positioning | Perplexity Pro & Max plan feature bullets rewritten: named models (Claude Sonnet 5, Gemini 3.1 Pro, Sonar 2) dropped for generic 'AI models' wording; both tiers now explicitly call out 'memory' as included. | Positioning | |
Values as written on Perplexity AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Perplexity AI's pricing page (www.perplexity.ai) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page.
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Perplexity AI, the last 90 days
Full history- Sep 5, 2026improvedPerplexity AI bumps Gemini model to 3.8 Flash in AI lineup
- Aug 30, 2026improvedPerplexity AI refreshes AI roster: GLM jumps to 5.3, Kimi K3 tagged US-based
- Aug 17, 2026improvedPerplexity AI swaps Gemini 3.1 Pro for Gemini 3.7 Flash in AI model lineup
- Aug 11, 2026packagingPerplexity AI: Pro/Max plan copy genericized, memory now called out · this change
- Jul 13, 2026improvedPerplexity AI refreshes AI lineup: Claude Sonnet 5 and GPT-5.6 Terra join Pro plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- falOct 19fal doubles Flux 3 Image edit price to $0.048 per megapixel
- Voxel51Oct 19Voxel51 slashes Custom-tier compute hours 71% as it adds free plan
- UpstageOct 19Upstage API deepens Solar Pro 4 promo to 70% off through Oct 19
- Together AIOct 19Together AI lists Muse Spark Open, Reflection Beam, Nemotron 3.5 Super VL
- StrawberryOct 19Strawberry splits pricing into tabs, adds pooled-credit Enterprise plan
Questions about this change
Did Perplexity AI raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a product change: positioning.
What changed on Perplexity AI's pricing page between Aug 3, 2026 and Aug 10, 2026?
Perplexity Pro & Max plan feature bullets rewritten: named models (Claude Sonnet 5, Gemini 3.1 Pro, Sonar 2) dropped for generic 'AI models' wording; both tiers now explicitly call out 'memory' as included. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Perplexity AI change its pricing?
Pulse recorded 1 other pricing-page change for Perplexity AI in the 90 days before this one; the previous change was "Perplexity AI refreshes AI lineup: Claude Sonnet 5 and GPT-5.6 Terra join Pro plan" on Jul 13, 2026; Perplexity AI has been tracked since 2026-06-27.