MoEngage opens AI Decisioning add-ons to Growth, moves services to sales-only
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of MoEngage's pricing page, Pulse recorded 2 changes: AI Decisioning rows Offerings and Decision Policy (Enterprise-only Add-on) replaced by Offer Decisioning and Campaign Decisioning, now Add-on on both Growth and Enterprise; Implementation Services and Consultation Services & Business Reviews changed from Add-on to Speak to Sales on both Growth and Enterprise. Pulse files it as a packaging change (add-on change).
This is the first pricing-page change Pulse has recorded for MoEngage. MoEngage has been tracked since 2026-06-25.
In the same window Versium, User Interviews, Unbounce, Profound and Surfer SEO also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedGrowth, EnterpriseAdd-onAdd-onSpeak to Sales
- Add-on changeEnterprise, GrowthAdd-on
AI Decisioning rows Offerings and Decision Policy (Enterprise-only Add-on) replaced by Offer Decisioning and Campaign Decisioning, now Add-on on both Growth and Enterprise.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Add-on | Add-on | Speak to Sales | Changed |
| Enterprise, Growth | Add-on | AI Decisioning rows Offerings and Decision Policy (Enterprise-only Add-on) replaced by Offer Decisioning and Campaign Decisioning, now Add-on on both Growth and Enterprise. | Add-on change | |
Values as written on MoEngage's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MoEngage's pricing page (www.moengage.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked in the lower part of the page, where "Add-on" becomes "Speak to Sales".
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- VersiumNov 9Versium drops $125-minimum Pay-As-You-Go tier, adds reseller pricing
- User InterviewsNov 9User Interviews cuts customer success from Essential and Enterprise
- UnbounceNov 9Unbounce reveals $349/month self-serve price for its Agency plan
- ProfoundNov 9Profound adds Muse Spark to Answer Engine Insights, drops Microsoft Copilot
- Surfer SEONov 9Surfer SEO extends Activity Log retention up to 16 months, pivots to AI search
Questions about this change
Did MoEngage raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026 UTC. The change Pulse detected was a packaging change: add-on change.
What changed on MoEngage's pricing page between Oct 5, 2026 and Oct 12, 2026 UTC?
Growth, Enterprise add-on: Add-on → Speak to Sales, changed; AI Decisioning rows Offerings and Decision Policy (Enterprise-only Add-on) replaced by Offer Decisioning and Campaign Decisioning, now Add-on on both Growth and Enterprise. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026 UTC; the before/after table above lists each item as written on the page.
How often does MoEngage change its pricing?
Pulse recorded 0 other pricing-page changes for MoEngage in the 90 days before this one; MoEngage has been tracked since 2026-06-25.