Lucid Removes All Pricing Plans from Header, Signaling Major Shift in Pricing Strategy
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Lucid's pricing page, Pulse recorded 3 changes: Team plan pricing ($10.00/user) removed from pricing header; Free plan pricing ($0.00) removed from pricing header; Individual plan pricing ($9.00) removed from pricing header. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Lucidspark Individual at $9, Lucidchart Individual at $9, Lucidspark Team at $10, Lucidchart Team at $10 and Individual Bundle at $13.5.
Lucid's previous recorded change was "Lucid Removes Key Security Features from Enterprise Plan, Impacting User Control and Protection" (Q4 2024). Before that Pulse recorded "Lucid Implements Price Increases for Individual and Team Plans, Raising Costs by 13% and 11% Respectively" (Q3 2024) and "Lucid Renames Team Spaces to Team Hubs in Enterprise Plan, Enhancing Collaboration Features" (Q2 2024). Lucid has been tracked since 2023-12-01.
In the same window AudioEye also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Team · Price visibilityHiddenPrice listedPrice hidden
- — · Price visibilityHiddenPrice listedPrice hidden
- Individual · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team | Price visibility | Price listed | Price hidden | Hidden |
| — | Price visibility | Price listed | Price hidden | Hidden |
| Individual | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Lucid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lucid's pricing page (lucid.app) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
Lucid, pricing history
Full history- Aug 17, 2026packagingLucid drops annual billing captions, adds bundle labels to all four plans
- Jun 9, 2026improvedLucid shifts to bundle pricing, raises rates 35-50%
- Week 10, 2026improvedLucid launches six enterprise tools including Salesforce integration
- Q2 2025packagingLucid Removes All Pricing Plans from Header, Signaling Major Shift in Pricing Strategy · this change
- Q4 2024packagingLucid Removes Key Security Features from Enterprise Plan, Impacting User Control and Protection
- Q3 2024increaseLucid Implements Price Increases for Individual and Team Plans, Raising Costs by 13% and 11% Respectively
- Q2 2024improvedLucid Renames Team Spaces to Team Hubs in Enterprise Plan, Enhancing Collaboration Features
Across Project Management in the same window
All Project Management changesQuestions about this change
Did Lucid raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: price hidden.
What changed on Lucid's pricing page between Apr 1, 2025 and Jul 6, 2025?
Team price visibility: Price listed → Price hidden, hidden; price visibility: Price listed → Price hidden, hidden; Individual price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Lucid change its pricing?
Pulse recorded 0 other pricing-page changes for Lucid in the 90 days before this one; the previous change was "Lucid Removes Key Security Features from Enterprise Plan, Impacting User Control and Protection" in Q4 2024; Lucid has been tracked since 2023-12-01.