Konghq Restructures AI Gateway Pricing: Introduces Free and Paid Plugins, Expands AWS Marketplace Options
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Konghq's pricing page, Pulse recorded 3 changes: AI Gateway restructured from single pricing model to Free Plugins and Paid Plugins (available as add-on); AWS Marketplace availability added with options to 'Try free with AWS', 'Buy with AWS', and 'Start for Free'; AI Gateway Manager introduced as separate add-on (available for 30 days in trial, add-on for Plus/Enterprise). Pulse files it as a packaging change (add-on change, feature added, new add-on) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Plus at $500.
Konghq's previous recorded change was "Konghq Removes Mesh Manager Zones Pricing, Introduces Tiered API Pricing and Free Trial Plan" (Q2 2025). Konghq has been tracked since 2023-11-14.
In the same window Postman also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onChanged
Beforesingle pricing model
AfterFree Plugins and Paid Plugins
- — · FeatureAdded
BeforeNo AWS Marketplace availability
AfterAWS Marketplace availability
- AI Gateway Manager, Plus, Enterprise · Add-onAddedNo AI Gateway ManagerAI Gateway Manager
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | single pricing model | Free Plugins and Paid Plugins | Changed |
| — | Feature | No AWS Marketplace availability | AWS Marketplace availability | Added |
| AI Gateway Manager, Plus, Enterprise | Add-on | No AI Gateway Manager | AI Gateway Manager | Added |
Values as written on Konghq's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Konghq's pricing page (konghq.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked on the page, where "single pricing model" becomes "Free Plugins and Paid Plugins".
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Konghq, the last 90 days
Full history- Jul 2, 2026packagingKonghq Insomnia bundles AI Gateway add-ons into Enterprise plan at no extra cost
- Jul 3, 2026improvedKong: AI Gateway A2A traffic added to Plus; Paid Plugins/Manager now included in Enterprise
- Mar 17, 2026packagingKonghq launches Kong Identity with $30 per million token pricing
- Q3 2025improvedKonghq Restructures AI Gateway Pricing: Introduces Free and Paid Plugins, Expands AWS Marketplace Options · this change
- Q2 2025packagingKonghq Removes Mesh Manager Zones Pricing, Introduces Tiered API Pricing and Free Trial Plan
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- PostmanSep 28Postman: Context Graph usage add-on introduced
- PostmanSep 23Postman adds free Context Graph tracking, metered API query overages
- PostmanSep 21Postman hides $49/user Enterprise price behind Contact Sales, drops AWS buy
- PostmanSep 19Postman pulls $49 Enterprise pricing, moves plan behind contact sales
- PostmanAug 31Postman adds Cloud performance testing ($0.04/VuH)
Questions about this change
Did Konghq raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: add-on change, feature added, new add-on.
What changed on Konghq's pricing page between Jul 6, 2025 and Oct 5, 2025?
Add-on: single pricing model → Free Plugins and Paid Plugins, changed; feature: No AWS Marketplace availability → AWS Marketplace availability, added; AI Gateway Manager, Plus, Enterprise add-on: No AI Gateway Manager → AI Gateway Manager, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Konghq change its pricing?
Pulse recorded 1 other pricing-page change for Konghq in the 90 days before this one; the previous change was "Konghq Removes Mesh Manager Zones Pricing, Introduces Tiered API Pricing and Free Trial Plan" in Q2 2025; Konghq has been tracked since 2023-11-14.