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Great Question

Oakland, CA-based UX research platform company founded in 2020. Private, Series A. Operates in user research and product insights. Serves product teams and researchers with participant recruitment, research ops, and insights management tools.

Entry price

$107.5

Self-serve · /mo, billed annually

Plans tracked

4 add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

6 changes

20266 changes

Oct 5, 2026

Packaging

Weekly

Great Question adds Respondent panel, makes User Interviews Enterprise-only

Blind studies renamed concealed identity studies; AI global synthesis replaced by Cross-project synthesis Respondent B2C + B2B participant panel add-on added for Self-serve and Enterprise; User Interviews panel add-on now Enterprise-only (dropped from Self-serve)

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Sep 28, 2026

Packaging

Weekly

Great Question narrows integrations claim to 20+ native tools like Slack and F...

Integrations row wording/count changed from a generic '50+ tools' claim to a more specific '20+ native integrations' claim alongside Slack and Figma.

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Sep 14, 2026

Packaging

Weekly

Great Question renames enterprise plan from "Custom" to "Enterprise" tier label

The custom-priced enterprise plan's displayed name changed from "Custom" to "Enterprise" in the plan card heading and the comparison-table header, while its subtitle and pricing remain unchanged.

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Aug 31, 2026

Improvement

Weekly

Great Question opens MCP integration access to all Self-serve users, ditching ...

MCP integration access for the Self-serve plan changed from a gated 'Request access' waitlist link to fully 'Included' in the feature comparison table.

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Aug 5, 2026

Packaging

Weekly

Great Question: Enterprise plan renamed to Custom

Enterprise plan renamed to Custom - plan card heading and pricing comparison table column header both changed from 'Enterprise' to 'Custom'

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May 4, 2026

Improvement

Weekly

Great Question launches machine-readable pricing page for AI agents

Added machine-readable pricing page for AI agents, accessible via a new link below the add-ons comparison table.