GoTab locks in cost-plus card processing rates, drops surcharge details
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of GoTab's pricing page, Pulse recorded 2 changes: Added indefinite cost-plus processing rate lock offer for eligible operators under card processing, with 'Talk to Sales About Your Rate' CTA; Card processing footnote no longer states specific surcharges (+0.85% Amex/JCB/Corp, +1.5% international); now says additional rates may apply for other card types. Pulse files it as a pricing change (feature added, price hidden) with an upward direction. The current page lists Basic at $15, Pro at $99 and Sync at $229.
This is the first pricing-page change Pulse has recorded for GoTab. GoTab has been tracked since 2026-05-14.
In the same window TouchBistro, Lightspeed and Toast also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNot listed
Afterindefinite cost-plus processing rate lock offer
- — · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | indefinite cost-plus processing rate lock offer | Added |
| — | Price visibility | Price listed | Price hidden | Hidden |
Values as written on GoTab's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of GoTab's pricing page (gotab.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where indefinite cost-plus processing rate lock offer now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Across Business Operations in the same window
All Business Operations changes- TouchBistroAug 31TouchBistro moves 24/7 support and POS integration badges into plan features
- TouchBistroAug 24TouchBistro clarifies bundle pricing with fully itemized feature lists
- LightspeedMay 25Lightspeed slashes card-present rate from 2.6% to 1.5% across all plans
- ToastApr 27Toast rebrands handheld POS as Toast Go 3 with next-gen positioning
- LightspeedApr 9Lightspeed Ends Spring Promo Offering Up to $1,500 Off Retail
Questions about this change
Did GoTab raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a pricing change: feature added, price hidden.
What changed on GoTab's pricing page between Sep 28, 2026 and Oct 5, 2026?
Feature: Not listed → indefinite cost-plus processing rate lock offer, added; price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does GoTab change its pricing?
Pulse recorded 0 other pricing-page changes for GoTab in the 90 days before this one; GoTab has been tracked since 2026-05-14.
