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Packaging change·Mar 23 → Mar 30, 2026·Week 14, 2026·Finance & Accounting

Gocardless hides premium tiers, adds visible add-on pricing from 50/month

GocardlessPackagingAdd-on changePackage changePositioning

What changed

Add-on change

Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table.

Package change

Pricing page restructured: Advanced and Pro plans moved behind 'View our Advanced and Pro plans' link. Main page now shows only Standard and Custom tiers.

Positioning

Custom plan eligibility now specifies '1m+ annual revenue' threshold, replacing previous vague 'large payment volumes' criteria.

Before and after

Mar 23, 2026 vs Mar 30, 2026
Pulse.
100%
Change 1 of 3 · addon changed

Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table.

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