Gocardless hides premium tiers, adds visible add-on pricing from 50/month
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Gocardless's pricing page, Pulse recorded 3 changes: Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table; Pricing page restructured: Advanced and Pro plans moved behind 'View our Advanced and Pro plans' link. Main page now shows only Standard and Custom tiers; Custom plan eligibility now specifies '1m+ annual revenue' threshold, replacing previous vague 'large payment volumes' criteria. Pulse files it as a packaging change (add-on change, package change, positioning) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Advanced at GBP 0.01 per transaction (domestic) + GBP 0.2 per transaction (domestic), Standard at GBP 0.2 per transaction (domestic) + GBP 0.01 per transaction (domestic), Pro at GBP 0.01 per transaction (domestic) + GBP 0.2 per transaction (domestic), Your name on bank statements at GBP 50 and Fully custom checkout at GBP 150.
Gocardless's previous recorded change was "Gocardless drops 90-day free trial and cuts visible plan tiers to two" (Apr 3, 2026). Before that Pulse recorded "Gocardless cuts international coverage to 30+ countries, adds euro pricing" (Mar 17, 2026), "Gocardless expands to 40+ countries, adds capital financing" (Mar 3, 2026) and "Gocardless expands international payments coverage to 40+ countries" (Week 7, 2026). Gocardless has been tracked since 2023-11-14.
In the same window Squarespace, Adyen and Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Custom · Add-onAdd-on change
Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table.
- Advanced, Pro, Standard · PackagingAdded
BeforeNot listed
Afteronly Standard and Custom tiers
- Custom · PositioningPositioning
Custom plan eligibility now specifies '1m+ annual revenue' threshold, replacing previous vague 'large payment volumes' criteria.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Custom | Add-on | Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table. | Add-on change | |
| Advanced, Pro, Standard | Packaging | Not listed | only Standard and Custom tiers | Added |
| Custom | Positioning | Custom plan eligibility now specifies '1m+ annual revenue' threshold, replacing previous vague 'large payment volumes' criteria. | Positioning | |
Values as written on Gocardless's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gocardless's pricing page (gocardless.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked around the middle of the page, where only Standard and Custom tiers now appears.
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The two full-page captures with this change marked up are free with an account.
Gocardless, the last 90 days
Full history- Aug 17, 2026packagingGoCardless: international coverage cut 40+ → 30+ countries
- Mar 31, 2026packagingGocardless hides premium tiers, adds visible add-on pricing from 50/month · this change
- Apr 3, 2026packagingGocardless drops 90-day free trial and cuts visible plan tiers to two
- Mar 17, 2026packagingGocardless cuts international coverage to 30+ countries, adds euro pricing
- Mar 3, 2026improvedGocardless expands to 40+ countries, adds capital financing
- Week 7, 2026improvedGocardless expands international payments coverage to 40+ countries
Across Finance & Accounting in the same window
All Finance & Accounting changesQuestions about this change
Did Gocardless raise prices in March 2026?
No list-price increase was recorded between Mar 23, 2026 and Mar 30, 2026. The change Pulse detected was a packaging change: add-on change, package change, positioning.
What changed on Gocardless's pricing page between Mar 23, 2026 and Mar 30, 2026?
Add-ons section now prominently displayed on main pricing page. Bank statement branding (50/month) and custom checkout (150/month) now visible upfront rather than only in comparison table; Advanced, Pro, Standard packaging: Not listed → only Standard and Custom tiers, added; Custom plan eligibility now specifies '1m+ annual revenue' threshold, replacing previous vague 'large payment volumes' criteria. Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Gocardless change its pricing?
Pulse recorded 3 other pricing-page changes for Gocardless in the 90 days before this one; the previous change was "Gocardless drops 90-day free trial and cuts visible plan tiers to two" on Apr 3, 2026; Gocardless has been tracked since 2023-11-14.