Giftpack renames 19 pricing labels—values, checkmarks stay unchanged
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Giftpack's pricing page, Pulse recorded one change: 19 feature-comparison row labels renamed (e.g. User Seats->Team Users, Procurement Discount->Bulk Discounts, Social Recognition->Team Recognition) while per-plan checkmarks and values are unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Premium at $99 and Enterprise at $699.
It lands 7 days after Giftpack's previous change, "Giftpack adds AI Proposal, Global Storefront, and Dynamic Wallet plan tiers" (Aug 24, 2026). Giftpack has been tracked since 2026-04-29.
In the same window FMG Suite, Yodeck, Unbounce, Tella and Pictory also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
19 feature-comparison row labels renamed (e.g. User Seats->Team Users, Procurement Discount->Bulk Discounts, Social Recognition->Team Recognition) while per-plan checkmarks and values are unchanged
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 19 feature-comparison row labels renamed (e.g. User Seats->Team Users, Procurement Discount->Bulk Discounts, Social Recognition->Team Recognition) while per-plan checkmarks and values are unchanged | Positioning | |
Values as written on Giftpack's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Giftpack's pricing page (giftpack.ai) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page.
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Giftpack, the last 90 days
Full history- Aug 31, 2026packagingGiftpack renames 19 pricing labels—values, checkmarks stay unchanged · this change
- Aug 24, 2026improvedGiftpack adds AI Proposal, Global Storefront, and Dynamic Wallet plan tiers
Across Marketing & Content in the same window
All Marketing & Content changes- FMG SuiteOct 26FMG Suite: Accessibility Lock add-on price decreased from $50 to $49 for both Premium and Essential packages
- YodeckOct 26Yodeck's Premium plan now touts 147+ apps, not just Microsoft and Google
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- TellaOct 26Tella rewords Pro, Premium and Enterprise taglines, prices unchanged
- PictoryOct 26Pictory cuts base video minutes up to 85%, merges credits (+1 more)
Questions about this change
Did Giftpack raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: positioning.
What changed on Giftpack's pricing page between Aug 24, 2026 and Aug 31, 2026?
19 feature-comparison row labels renamed (e.g. User Seats->Team Users, Procurement Discount->Bulk Discounts, Social Recognition->Team Recognition) while per-plan checkmarks and values are unchanged. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Giftpack change its pricing?
Pulse recorded 1 other pricing-page change for Giftpack in the 90 days before this one; the previous change was "Giftpack adds AI Proposal, Global Storefront, and Dynamic Wallet plan tiers" on Aug 24, 2026; Giftpack has been tracked since 2026-04-29.