Getzep Transitions to Usage-Based Pricing Model, Discontinuing Team and Growth Plans for Greater Flexibility
What happened
Between the Jan 3, 2025 and Apr 11, 2025 captures of Getzep's pricing page, Pulse recorded 6 changes: Business Data limit added to Free plan: 5MB/month; Major restructure from fixed-tier pricing (Free/Team/Growth/Enterprise) to Free + usage-based consumption model. Team ($99/mo) and Growth ($650/mo) plans replaced with pay-as-you-go pricing; Growth plan ($650 USD/month) discontinued; Team plan ($99 USD/month) discontinued; Usage-based Billing plan introduced with consumption pricing: $1.25 per thousand messages after 2,000 free/month, $2.50 per MB for business data after 5MB free/month; Rate limits restructured from fixed labels to adaptive tiered system: Free has 'Lowest, Adaptive Rate Limits', Usage-based has 'Lower, Adaptive Rate Limits', Enterprise has 'Highest Rate Limits'. Pulse files it as a packaging change (threshold added, package change, plan removed, new plan, feature change) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Flex at $104 and Flex Plus at $312.
Getzep's previous recorded change was "Getzep Removes DPA for EU Customers from Team and Growth Plans, Impacting Compliance for Users" (Dec 2024). Getzep has been tracked since 2024-11-17.
In the same window UiPath, n8n and Zapier also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitAddedNo Business Data limitBusiness Data limit
- Enterprise · PackagingPackage change
Major restructure from fixed-tier pricing (Free/Team/Growth/Enterprise) to Free + usage-based consumption model. Team ($99/mo) and Growth ($650/mo) plans replaced with pay-as-you-go pricing
- Growth · PlanPlan removed
Growth plan ($650 USD/month) discontinued
- Team · PlanPlan removed
Team plan ($99 USD/month) discontinued
- Usage-based Billing · PlanAdded
BeforeNo Usage-based Billing plan
AfterUsage-based Billing plan
- Enterprise · FeatureChangedfixed labelsadaptive tiered system
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | No Business Data limit | Business Data limit | Added |
| Enterprise | Packaging | Major restructure from fixed-tier pricing (Free/Team/Growth/Enterprise) to Free + usage-based consumption model. Team ($99/mo) and Growth ($650/mo) plans replaced with pay-as-you-go pricing | Package change | |
| Growth | Plan | Growth plan ($650 USD/month) discontinued | Plan removed | |
| Team | Plan | Team plan ($99 USD/month) discontinued | Plan removed | |
| Usage-based Billing | Plan | No Usage-based Billing plan | Usage-based Billing plan | Added |
| Enterprise | Feature | fixed labels | adaptive tiered system | Changed |
Values as written on Getzep's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Getzep's pricing page (getzep.com) from Jan 3, 2025 and Apr 11, 2025; the change is marked around the middle of the page, where Business Data limit now appears.
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The two full-page captures with this change marked up are free with an account.
Getzep, the last 90 days
Full history- Jan 10, 2026packagingGetzep Restructures Pricing Model to Credit-Based System with $25/month Base Fee, Consolidating Enterprise BYOC into Unified Plan
- Q3 2025packagingGetzep Introduces Enterprise BYOC Plan for Custom Cloud Deployments, Enhancing Flexibility and Control for Customers
- Q2 2025packagingGetzep Restructures Pricing to Two-Tier Model, Eliminating Free Plan and Targeting VC-Funded Startups with Reduced Startup Credit
- Q1 2025improvedGetzep Transitions to Usage-Based Pricing Model, Discontinuing Team and Growth Plans for Greater Flexibility · this change
- Dec 2024improvedGetzep Removes DPA for EU Customers from Team and Growth Plans, Impacting Compliance for Users
Across Marketing & Content in the same window
All Marketing & Content changes- UiPathOct 5UiPath splits Maestro into Automate and Orchestrate offerings
- n8nOct 5n8n cuts AI credits ~30% in rebrand to Assistant credits; Pro concurrency to 50
- n8nSep 30n8n slashes Assistant credits — Starter down 30%, Pro's top tier cut 30%
- ZapierSep 28Zapier retires "Zap workflows" name, rebrands to "Zaps" in app
- UiPathSep 21UiPath: Basic plan drops self-serve trial, repositions to team automation
Questions about this change
Did Getzep raise prices in April 2025?
No list-price increase was recorded between Jan 3, 2025 and Apr 11, 2025. The change Pulse detected was a packaging change: threshold added, package change, plan removed, new plan, feature change.
What changed on Getzep's pricing page between Jan 3, 2025 and Apr 11, 2025?
Limit: No Business Data limit → Business Data limit, added; Major restructure from fixed-tier pricing (Free/Team/Growth/Enterprise) to Free + usage-based consumption model. Team ($99/mo) and Growth ($650/mo) plans replaced with pay-as-you-go pricing; Growth plan ($650 USD/month) discontinued; Team plan ($99 USD/month) discontinued; Usage-based Billing plan: No Usage-based Billing plan → Usage-based Billing plan, added; Enterprise feature: fixed labels → adaptive tiered system, changed. Pulse compared the captures it took on Jan 3, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Getzep change its pricing?
Pulse recorded 1 other pricing-page change for Getzep in the 90 days before this one; the previous change was "Getzep Removes DPA for EU Customers from Team and Growth Plans, Impacting Compliance for Users" in Dec 2024; Getzep has been tracked since 2024-11-17.