Latka slashes Pro plan 50% with new annual billing option
What happened
Between the May 4, 2026 and May 11, 2026 captures of Latka's pricing page, Pulse recorded one change: Annual billing discount now prominently displayed: 'Save up to 50% with annual billing' added to pricing page; Pro plan annual rate revealed at $49/mo vs $99/mo monthly. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Jun 11, 2026) lists Pro at $49.75, Business at $250 and Latka Mag Yr at $25.
This is the first pricing-page change Pulse has recorded for Latka. Latka has been tracked since 2026-02-27.
In the same window Squarespace, Stripe, 2Checkout and Adyen also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · DiscountAdded
BeforeNot listed
After'Save up to 50% with annual billing'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Discount | Not listed | 'Save up to 50% with annual billing' | Added |
Values as written on Latka's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Latka's pricing page (getlatka.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where 'Save up to 50% with annual billing' now appears.
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The two full-page captures with this change marked up are free with an account.
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Latka raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Latka's pricing page between May 4, 2026 and May 11, 2026?
Pro discount: Not listed → 'Save up to 50% with annual billing', added. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Latka change its pricing?
Pulse recorded 0 other pricing-page changes for Latka in the 90 days before this one; Latka has been tracked since 2026-02-27.