FinOptimal adds Excel support to Booker and Wrangler, prices hold at $99
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of FinOptimal's pricing page, Pulse recorded one change: Booker and Wrangler now support Excel in addition to Google Sheets for QuickBooks sync and reporting; prices unchanged ($99/mo each). Pulse files it as a product change (feature added) with an upward direction. The current page lists Accruer at $29, Accruer Starter at $29, Booker at $99, Wrangler at $99 and Accruer Pro at $99.
This is the first pricing-page change Pulse has recorded for FinOptimal. FinOptimal has been tracked since 2026-05-05.
In the same window Folio, Xero, SumUp, Plooto and OpenEnvoy also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Booker, Wrangler · FeatureFeature added
Booker and Wrangler now support Excel in addition to Google Sheets for QuickBooks sync and reporting; prices unchanged ($99/mo each).
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Booker, Wrangler | Feature | Booker and Wrangler now support Excel in addition to Google Sheets for QuickBooks sync and reporting; prices unchanged ($99/mo each). | Feature added | |
Values as written on FinOptimal's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of FinOptimal's pricing page (finoptimal.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page.
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The two full-page captures with this change marked up are free with an account.
Across Finance & Accounting in the same window
All Finance & Accounting changes- FolioOct 26Folio slashes EUR/SEK transfer fees, nudges KID/OCR and audit fees up
- XeroOct 26Xero doubles new-customer promo to 90% off first 6 months through Nov 2
- SumUpOct 26SumUp drops £100 hardware cashback banner, adds bookings to POS Plus
- PlootoOct 26Plooto doubles ACH fee to $1 on Grow and Pro, hikes CRA payment fees by $2
- OpenEnvoyOct 26OpenEnvoy pushes NetSuite ERP integration to Nov '26, no longer available now
Questions about this change
Did FinOptimal raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: feature added.
What changed on FinOptimal's pricing page between Sep 28, 2026 and Oct 5, 2026?
Booker and Wrangler now support Excel in addition to Google Sheets for QuickBooks sync and reporting; prices unchanged ($99/mo each). Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does FinOptimal change its pricing?
Pulse recorded 0 other pricing-page changes for FinOptimal in the 90 days before this one; FinOptimal has been tracked since 2026-05-05.