Expo: Observe moves from free beta to paid usage-based pricing (Aug 20, 2026)
Observe product moved from a free public beta (flat 10,000 MAUs on all plans, most dashboard features listed as "Coming soon") to paid usage-based pricing effective August 20, 2026, introducing an "Included events/month" metric (100K Free; 500K then usage-based on Starter/Production/Enterprise) and raising the approximate included MAUs quota from 10,000 to 50,000 on paid plans.
What changed
Observe product moved from a free public beta (flat 10,000 MAUs on all plans, most dashboard features listed as "Coming soon") to paid usage-based pricing effective August 20, 2026, introducing an "Included events/month" metric (100K Free; 500K then usage-based on Starter/Production/Enterprise) and raising the approximate included MAUs quota from 10,000 to 50,000 on paid plans.
Before and after
Jul 20, 2026 vs Jul 27, 2026Observe product moved from a free public beta (flat 10,000 MAUs on all plans, most dashboard features listed as "Coming soon") to paid usage-based pricing effective August 20, 2026, introducing an "Included events/month" metric (100K Free; 500K then usage-based on Starter/Production/Enterprise) and raising the approximate included MAUs quota from 10,000 to 50,000 on paid plans.
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