Expo: Observe moves from free beta to paid usage-based pricing (Aug 20, 2026)
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Expo's pricing page, Pulse recorded one change: Observe product moved from a free public beta (flat 10,000 MAUs on all plans, most dashboard features listed as "Coming soon") to paid usage-based pricing effective August 20, 2026, introducing an "Included events/month" metric (100K Free; 500K then usage-based on Starter/Production/Enterprise) and raising the approximate included MAUs quota from 10,000 to 50,000 on paid plans. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Starter at $19 and Production at $199.
This is the first pricing-page change Pulse has recorded for Expo. Expo has been tracked since 2026-06-19.
In the same window GitHub, Unity, Stedi and Spline also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Production, Enterprise · Packaging+400%10,00050,000
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Production, Enterprise | Packaging | 10,000 | 50,000 | +400% |
Values as written on Expo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Expo's pricing page (expo.dev) from Jul 20, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where starter, production, enterprise packaging reads 10,000 and then 50,000.
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The two full-page captures with this change marked up are free with an account.
Expo, pricing history
Full history- Oct 19, 2026improvedExpo quintuples free build concurrency to 5, lifts Enterprise cap to 20
- Sep 28, 2026improvedExpo raises Hosting subrequest limit 10x to 10,000 on all paid plans
- Aug 10, 2026packagingExpo: Hosting Aliases limit cut to 200 (was Unlimited)
- Jul 27, 2026packagingExpo: Observe moves from free beta to paid usage-based pricing (Aug 20, 2026) · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- GitHubOct 19GitHub renames Copilot secret scanning, adds AI push protection detection
- UnityOct 19Unity Asset Manager storage overage set at $0.75/GB across all plans
- UnityOct 19Unity adds $0.75/GB Asset Manager storage fee across all four plans
- StediOct 19Stedi rebrands AI features as Stedi Agent, prices hold steady
- SplineOct 19Spline sets daily MCP call caps: Free 20, Hobby 100, Pro 200, Max 400
Questions about this change
Did Expo raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a packaging change: package change.
What changed on Expo's pricing page between Jul 20, 2026 and Jul 27, 2026?
Starter, Production, Enterprise packaging: 10,000 → 50,000 (+400%). Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Expo change its pricing?
Pulse recorded 0 other pricing-page changes for Expo in the 90 days before this one; Expo has been tracked since 2026-06-19.