ElevenLabs: Quarterly repricing + credit reallocation + Ads Engine launch
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of ElevenLabs' pricing page, Pulse recorded 3 changes: Starter $5→$6/mo, Scale $330→$299/mo, Business $1,320→$990/mo. credits/seats/voice-clones reallocated across Creator/Pro/Scale/Business. new Ads Engine product line; video moved Free→Starter tier; 192kbps audio moved Creator→Pro tier. In detail: Quarterly repricing: Starter $5→$6/mo (up); Scale $330→$299/mo (down); Business $1,320→$990/mo (down). Creator/Pro/Enterprise base prices unchanged; Credits reallocated: Creator 100k→121k, Pro 500k→600k, Scale 2M→1.8M, Business 11M→6M credits/mo. Business seats 5→10 & voice clones 3→10; Scale gains 3 Professional Voice Clones (new); Added new 'Ads Engine' product line (nav + compare-table category); video generation moved from Free to Starter tier (Free now Image-only); 192kbps audio quality moved from Creator tier to Pro tier. Pulse files it as a packaging change (packaging change, limit raised, feature added). Pulse's latest capture (Nov 15, 2026) lists Starter at $5, Creator at $18.33, Pro at $82.50, Scale at $249.17 and Business at $825.
This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "ElevenLabs strips Image & Video from Free plan, moves it to Starter" (week of Jun 22, 2026, saved Jun 29, 2026) and "ElevenLabs updates prices across several plans" (week of Apr 13, 2026, saved Apr 20, 2026). They are the same changes, not new ones. Before that, ElevenLabs' previous recorded change was "ElevenLabs reshapes free plan, drops Agents, adds Sound Effects and Video" (Apr 3, 2026). ElevenLabs has been tracked since 2025-12-29.
In the same window Synthesia, Google Cloud and OpenAI also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +20%StarterPrice$5$6
- −9%ScalePrice$330$299
- −25%BusinessPrice$1,320$990
- +21%CreatorLimit100k121k
- +20%ProLimit500k600k
- −10%ScaleLimit2M1.8M
- −45%BusinessLimit11M6M credits/mo
- ChangedStarterFeatureFreeStarter tier
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $5 | $6 | +20% |
| Scale | Price | $330 | $299 | −9% |
| Business | Price | $1,320 | $990 | −25% |
| Creator | Limit | 100k | 121k | +21% |
| Pro | Limit | 500k | 600k | +20% |
| Scale | Limit | 2M | 1.8M | −10% |
| Business | Limit | 11M | 6M credits/mo | −45% |
| Starter | Feature | Free | Starter tier | Changed |
Values as written on ElevenLabs' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ElevenLabs' pricing page (elevenlabs.io) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where Starter goes from $5 to $6, Scale from $330 to $299 and Business from $1,320 to $990.
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The two full-page captures with this change marked up are free with an account.
ElevenLabs, the last 90 days
Full history- Sep 30, 2026PackagingElevenLabs triples credits on Creator+ plans for Eleven v4 launch until Oct 12
- Aug 26, 2026ImprovementElevenLabs reveals hidden voice, format, and concurrency limits in plan tables
- Jul 2, 2026Limit raisedElevenLabs: Quarterly repricing + credit reallocation + Ads Engine launch This change
- Jun 28, 2026ImprovementElevenLabs strips Image & Video from Free plan, moves it to Starter
- Apr 21, 2026PackagingElevenLabs updates prices across several plans.
Across AI & Machine Learning in the same window
All AI & Machine Learning changesQuestions about this change
Did ElevenLabs raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: packaging change, limit raised, feature added.
What changed on ElevenLabs' pricing page between Mar 30, 2026 and Jun 29, 2026?
Starter price: $5 → $6 (+20%); Scale price: $330 → $299 (−9%); Business price: $1,320 → $990 (−25%); Creator limit: 100k → 121k (+21%); Pro limit: 500k → 600k (+20%); Scale limit: 2M → 1.8M (−10%); Business limit: 11M → 6M credits/mo (−45%); Starter feature: Free → Starter tier, changed. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does ElevenLabs change its pricing?
This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods, not new ones; Pulse recorded 0 other pricing-page changes for ElevenLabs in the 90 days before this one; the previous change was "ElevenLabs reshapes free plan, drops Agents, adds Sound Effects and Video" on Apr 3, 2026; ElevenLabs has been tracked since 2025-12-29.