ElevenLabs: Quarterly repricing + credit reallocation + Ads Engine launch
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of ElevenLabs's pricing page, Pulse recorded 3 changes: Starter $5→$6/mo, Scale $330→$299/mo, Business $1,320→$990/mo. credits/seats/voice-clones reallocated across Creator/Pro/Scale/Business. new Ads Engine product line; video moved Free→Starter tier; 192kbps audio moved Creator→Pro tier. In detail: Quarterly repricing: Starter $5→$6/mo (up); Scale $330→$299/mo (down); Business $1,320→$990/mo (down). Creator/Pro/Enterprise base prices unchanged; Credits reallocated: Creator 100k→121k, Pro 500k→600k, Scale 2M→1.8M, Business 11M→6M credits/mo. Business seats 5→10 & voice clones 3→10; Scale gains 3 Professional Voice Clones (new); Added new 'Ads Engine' product line (nav + compare-table category); video generation moved from Free to Starter tier (Free now Image-only); 192kbps audio quality moved from Creator tier to Pro tier. Pulse files it as a packaging change (package change, limit increase, feature added) with an upward direction. Pulse's latest capture (Oct 14, 2026) lists Starter at $6, Creator at $22, Pro at $99, Scale at $299 and Business at $990.
It lands 72 days after ElevenLabs's previous change, "ElevenLabs updates prices across several plans" (Apr 22, 2026). ElevenLabs has been tracked since 2025-12-29.
In the same window Synthesia, Google Cloud and OpenAI also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Scale, Business · Packaging+20%$5$6/mo
- Creator, Pro, Scale · Limit+21%100k121k
- Starter, Creator, Pro · FeatureChangedFreeStarter tier
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Scale, Business | Packaging | $5 | $6/mo | +20% |
| Creator, Pro, Scale | Limit | 100k | 121k | +21% |
| Starter, Creator, Pro | Feature | Free | Starter tier | Changed |
Values as written on ElevenLabs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ElevenLabs's pricing page (elevenlabs.io) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where starter, scale, business packaging reads $5 and then $6/mo.
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ElevenLabs, the last 90 days
Full history- Sep 30, 2026packagingElevenLabs triples credits on Creator+ plans for Eleven v4 launch until Oct 12
- Aug 27, 2026improvedElevenLabs reveals hidden voice, format, and concurrency limits in plan tables
- Jun 29, 2026improvedElevenLabs strips Image & Video from Free plan, moves it to Starter
- Jul 2, 2026improvedElevenLabs: Quarterly repricing + credit reallocation + Ads Engine launch · this change
- Apr 22, 2026packagingElevenLabs updates prices across several plans.
Across AI & Machine Learning in the same window
All AI & Machine Learning changesQuestions about this change
Did ElevenLabs raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: package change, limit increase, feature added.
What changed on ElevenLabs's pricing page between Mar 30, 2026 and Jun 29, 2026?
Starter, Scale, Business packaging: $5 → $6/mo (+20%); Creator, Pro, Scale limit: 100k → 121k (+21%); Starter, Creator, Pro feature: Free → Starter tier, changed. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does ElevenLabs change its pricing?
Pulse recorded 2 other pricing-page changes for ElevenLabs in the 90 days before this one; the previous change was "ElevenLabs updates prices across several plans." on Apr 22, 2026; ElevenLabs has been tracked since 2025-12-29.