Domo shifts to credit-based pricing with unlimited users and no hidden fees
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Domo's pricing page, Pulse recorded 3 changes: Page headline changed from 'Domo Pricing' to 'Flexible, predictable pricing that grows with you'; subheadline now emphasizes credit-based pricing, unlimited users, and no hidden fees; New 'Why choose Domo?' section added with 3 value propositions: Access all technology without extra fees, Unlimited users with no per-user charges, Smart cost controls with built-in protections; New credit-based pricing explanation section added: explains credits are consumed per action (storing data, updating tables, running workflows, ML inference). New 'Explore Domo pricing' navigation with 4 pricing guides added. Pulse files it as a product change (positioning) with a neutral direction.
This is the first pricing-page change Pulse has recorded for Domo. Domo has been tracked since 2026-02-26.
In the same window Tableau, Alteryx and Qlik also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeDomo Pricing
AfterFlexible, predictable pricing that grows with you
- — · PositioningAdded
BeforeNo 'Why choose Domo?' section
After'Why choose Domo?' section
- Explore Domo · PositioningAdded
BeforeNot listed
Aftercredit-based pricing explanation section
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Domo Pricing | Flexible, predictable pricing that grows with you | Reworded |
| — | Positioning | No 'Why choose Domo?' section | 'Why choose Domo?' section | Added |
| Explore Domo | Positioning | Not listed | credit-based pricing explanation section | Added |
Values as written on Domo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Domo's pricing page (www.domo.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where "Domo Pricing" becomes "Flexible, predictable pricing that grows with you".
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The two full-page captures with this change marked up are free with an account.
Domo, pricing history
Full history- May 12, 2026packagingDomo shifts to credit-based pricing for storage, workflows, and ML
- Apr 22, 2026packagingDomo renames Free to 30-day Trial, Paid to Custom Pricing
- Apr 13, 2026packagingDomo shifts to credit-based pricing with unlimited users and no hidden fees · this change
Across Data & Analytics in the same window
All Data & Analytics changes- TableauApr 2Tableau adds currency converter, moves Creator pricing to FAQ
- AlteryxOct 5Alteryx adds Agent Studio and MCP Server to Professional and Enterprise
- TableauJul 27Tableau: capacity/compute-based pricing introduced
- QlikJul 6Qlik strips Personal Space storage perk, cutting Standard and Enterprise plans
- TableauJul 4Tableau adds new Cloud+ tier, renames base plan to Standard
Questions about this change
Did Domo raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Domo's pricing page between Apr 6, 2026 and Apr 13, 2026?
Positioning: Domo Pricing → Flexible, predictable pricing that grows with you, reworded; positioning: No 'Why choose Domo?' section → 'Why choose Domo?' section, added; Explore Domo positioning: Not listed → credit-based pricing explanation section, added. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Domo change its pricing?
Pulse recorded 0 other pricing-page changes for Domo in the 90 days before this one; Domo has been tracked since 2026-02-26.