Clio Removes 25% Summer Discount, Impacting First-Year Pricing for New Customers
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Clio's pricing page, Pulse recorded 2 changes: Summer special promotional discount (25% off first year of Clio) removed; Complete plan tagline changed from 'Designed for firms ready to scale client acquisition and maximize ROI' to 'Perfect for firms aiming to grow clients and ROI, with Clio Grow included'. Pulse files it as a pricing change (discount removed, feature change) with a neutral direction. Pulse's latest capture (Aug 3, 2026) lists EasyStart at $49, Essentials at $89, Advanced at $119 and Clio Grow at $59.
Clio's previous recorded change was "Clio Implements 25.6% Price Increase on EasyStart Plan, Impacting Budget-Conscious Users" (Q2 2025). Clio has been tracked since 2024-12-09.
In the same window Smokeball, Rocket Matter, MyCase and LexisNexis also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountRemovedDiscountNo discount
- Clio Grow · FeatureChanged
Before'Designed for firms ready
Afterscale client acquisition and maximize ROI' to 'Perfect
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Discount | No discount | Removed |
| Clio Grow | Feature | 'Designed for firms ready | scale client acquisition and maximize ROI' to 'Perfect | Changed |
Values as written on Clio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clio's pricing page (clio.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked near the top of the page, where the discount no longer appears.
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Clio, the last 90 days
Full history- May 25, 2026packagingClio raises annual savings to 19–21% on entry-tier plans
- Mar 23, 2026packagingClio hides Essentials, Advanced, and Expand plan pricing behind contact CTAs
- Jan 11, 2026packagingClio Rebrands AI Assistant and Expands E-Filing Services to California
- Q3 2025improvedClio Removes 25% Summer Discount, Impacting First-Year Pricing for New Customers · this change
- Q2 2025increaseClio Implements 25.6% Price Increase on EasyStart Plan, Impacting Budget-Conscious Users
Across Business Operations in the same window
All Business Operations changes- SmokeballOct 19Smokeball renames 'Staff billing' to 'Split billing' in plan comparison
- SmokeballAug 24Smokeball renames "Split Billing" row to "Staff billing" in plan table
- Rocket MatterJul 4Rocket Matter hikes prices across all four plans, up to 20% for Elite tier
- MyCaseJul 3MyCase: Basic/Pro/Advanced prices increased 13-28%; Next-Day Deposits + Discovery Assistant added
- LexisNexisJul 3LexisNexis: Custom package builder removed from pricing configurator
Questions about this change
Did Clio raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a pricing change: discount removed, feature change.
What changed on Clio's pricing page between Jul 4, 2025 and Oct 5, 2025?
Discount: Discount → No discount, removed; Clio Grow feature: 'Designed for firms ready → scale client acquisition and maximize ROI' to 'Perfect, changed. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Clio change its pricing?
Pulse recorded 1 other pricing-page change for Clio in the 90 days before this one; the previous change was "Clio Implements 25.6% Price Increase on EasyStart Plan, Impacting Budget-Conscious Users" in Q2 2025; Clio has been tracked since 2024-12-09.