ClickUp folds AI add-ons into every plan, debuts $100/mo MAX tier
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of ClickUp's pricing page, Pulse recorded one change: ClickUp launched a new top-tier MAX plan ($100/mo) and folded its standalone AI Pricing page (Brain AI $9/mo, Everything AI $28/mo) into pooled AI credit allowances built into every core plan card. Pulse files it as a packaging change (package change) with a neutral direction. The current page lists Core at $9, Business at $17, Max at $100 and AI Super Credits at $10 per 10,000 credits.
It lands 14 days after ClickUp's previous change, "ClickUp A/B test: Core plan $8 to $9/user/month (billed yearly) in test layout" (Oct 19, 2026). ClickUp has been tracked since 2023-11-14.
In the same window Notion, Microsoft, Asana and Trello also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Max, Core · PackagingAddedNo top-tier MAX plantop-tier MAX plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max, Core | Packaging | No top-tier MAX plan | top-tier MAX plan | Added |
Values as written on ClickUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ClickUp's pricing page (clickup.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where top-tier MAX plan now appears.
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The two full-page captures with this change marked up are free with an account.
ClickUp, the last 90 days
Full history- Nov 2, 2026packagingClickUp folds AI add-ons into every plan, debuts $100/mo MAX tier · this change
- Oct 19, 2026packagingClickUp A/B test: Core plan $8 to $9/user/month (billed yearly) in test layout
Across Project Management in the same window
All Project Management changes- NotionNov 2Notion drops "Unlimited" claims from plan table; Enterprise page history now Custom
- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- AsanaOct 12Asana opens Timesheets and Budgets add-on to Starter and Advanced plans
- TrelloAug 4Trello: AI features democratized to Standard + 2 new AI capabilities
Questions about this change
Did ClickUp raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a packaging change: package change.
What changed on ClickUp's pricing page between Oct 26, 2026 and Nov 2, 2026?
Max, Core packaging: No top-tier MAX plan → top-tier MAX plan, added. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does ClickUp change its pricing?
Pulse recorded 1 other pricing-page change for ClickUp in the 90 days before this one; the previous change was "ClickUp A/B test: Core plan $8 to $9/user/month (billed yearly) in test layout" on Oct 19, 2026; ClickUp has been tracked since 2023-11-14.