ClickUp adds plan taglines across all tiers from Free to Enterprise
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of ClickUp's pricing page, Pulse recorded 4 changes: Free Forever plan tagline added: 'For individuals organizing personal projects and everyday life'; Enterprise plan tagline added: 'The governed, scalable work platform for the whole org'; Business plan tagline added: 'For cross-functional teams managing complex projects'; Unlimited plan tagline added: 'For teams ready to run all their work in ClickUp'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Unlimited at $7, Business at $12, Brain AI at $9, Everything AI at $28 and AI Super Credits at $10 per 10,000 credits.
It lands 64 days after ClickUp's previous change, "ClickUp Introduces Super Fair Billing Policy to Optimize AI Credit Costs and Prevent Sudden Billing Spikes" (Jan 11, 2026). ClickUp has been tracked since 2023-11-14.
In the same window Asana, Notion, monday.com, Jirav and Trello also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Free Forever · PositioningAdded
BeforeNo Free Forever plan tagline
AfterFree Forever plan tagline
- Enterprise · PositioningAdded
BeforeNo Enterprise plan tagline
AfterEnterprise plan tagline
- Business · PositioningAddedNo Business plan taglineBusiness plan tagline
- Unlimited · PositioningAdded
BeforeNo Unlimited plan tagline
AfterUnlimited plan tagline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Free Forever | Positioning | No Free Forever plan tagline | Free Forever plan tagline | Added |
| Enterprise | Positioning | No Enterprise plan tagline | Enterprise plan tagline | Added |
| Business | Positioning | No Business plan tagline | Business plan tagline | Added |
| Unlimited | Positioning | No Unlimited plan tagline | Unlimited plan tagline | Added |
Values as written on ClickUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ClickUp's pricing page (clickup.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page, where Free Forever plan tagline now appears.
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The two full-page captures with this change marked up are free with an account.
ClickUp, the last 90 days
Full history- Apr 27, 2026packagingClickUp Launches Certified AI Agents Program With New Credit Structure
- Apr 2, 2026improvedClickUp Reveals Automation Caps: 5K to 250K Actions Per Month
- Apr 2, 2026packagingClickUp launches tiered AI pricing starting at $9/user/month with new Brain p...
- Mar 16, 2026packagingClickUp adds plan taglines across all tiers from Free to Enterprise · this change
- Jan 11, 2026packagingClickUp Introduces Super Fair Billing Policy to Optimize AI Credit Costs and Prevent Sudden Billing Spikes
Across Project Management in the same window
All Project Management changes- AsanaMar 16Asana reveals monthly pricing options and new Timesheets add-on at $5.99/user
- NotionMar 5Notion launches Custom Agents add-on, opens guest seats to unlimited
- monday.comFeb 23monday.com bundles AI features into new Enterprise AI package
- JiravJan 21Jirav Transforms Pricing Model to Focus on Accounting Firms, Introducing New Plans While Removing Legacy Options
- TrelloJan 20Trello adds List colors to Standard and launches Planner on the Standard plan
Questions about this change
Did ClickUp raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a product change: positioning.
What changed on ClickUp's pricing page between Mar 9, 2026 and Mar 16, 2026?
Free Forever positioning: No Free Forever plan tagline → Free Forever plan tagline, added; Enterprise positioning: No Enterprise plan tagline → Enterprise plan tagline, added; Business positioning: No Business plan tagline → Business plan tagline, added; Unlimited positioning: No Unlimited plan tagline → Unlimited plan tagline, added. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does ClickUp change its pricing?
Pulse recorded 1 other pricing-page change for ClickUp in the 90 days before this one; the previous change was "ClickUp Introduces Super Fair Billing Policy to Optimize AI Credit Costs and Prevent Sudden Billing Spikes" on Jan 11, 2026; ClickUp has been tracked since 2023-11-14.