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Betterment
New York, NY-based fintech company founded 2010. Private. Operates in automated investing, retirement, and cash management. Serves individual investors and financial advisors with robo-advisory portfolios, IRAs, and high-yield cash accounts.
Entry price
$0.65
Premium · /mo
Plans tracked
5
no add-ons
Pricing changes
0
None published yet
Pricing model
Subscription
Free tier available
Pricing Change History
0 changesNo tracked pricing changes yet — new verified changes land here automatically.
Research Betterment's pricing with the Pulse Agent
Ask anything about Betterment's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent Plans
Captured Jul 5, 2026| Plan | Type | Price |
|---|---|---|
| Cash Reserve | Plan | Free |
| Self-directed investing | Plan | Free |
| Checking | Plan | Free |
| Premium | Plan | $0.65 /mo |
| Digital | Plan | $5 /mo |
Company Facts
CategoryFinance & Accounting
Free tierYes
Employees101-1000
Tracked since2026-07-05
Pricing last seen2026-07-05
Websitewww.betterment.com
How Betterment compares with its peers
| Company | Entry price | Last change |
|---|---|---|
R Robinhood | Free | Sep 14, 2026 |
P Persona | $250 /mo, billed annually | — |
1 1Office | GBP 25 /mo, billed annually | Jul 13, 2026 |
2 2Checkout | Contact | Apr 27, 2026 |
8 8am | Contact | — |
A Accelerate | EUR 197.14 /mo | — |
Betterment pricing FAQ
- How much does Betterment cost?
- Betterment pricing starts at $0.65 /mo on the Premium plan, one of 5 plans on its pricing page; the Cash Reserve plan is free.
- Does Betterment have a free plan?
- Yes. Betterment's Cash Reserve plan is free; paid plans start at $0.65 /mo.
- What pricing model does Betterment use?
- Betterment uses subscription pricing across 5 plans, with a free tier.