Awardco adds Standard Plus plan with 3 recognition types between tiers
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Awardco's pricing page, Pulse recorded 2 changes: New Standard Plus plan added between Standard and Scale, letting customers choose any 3 recognition types (Standard 2, Scale 4); cards now grouped by Recognize plans; Plan taglines rewritten: Standard now 'For small businesses just getting started', Scale 'For businesses that need full flexibility'. Pulse files it as a packaging change (positioning, new plan) with an upward direction.
This is the first pricing-page change Pulse has recorded for Awardco. Awardco has been tracked since 2026-04-15.
In the same window Motivosity, Bonusly and 15five also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Scale · PositioningPositioning
Plan taglines rewritten: Standard now 'For small businesses just getting started', Scale 'For businesses that need full flexibility'.
- Standard, Scale · PlanAdded
BeforeNot listed
Afterbetween Standard and Scale
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Scale | Positioning | Plan taglines rewritten: Standard now 'For small businesses just getting started', Scale 'For businesses that need full flexibility'. | Positioning | |
| Standard, Scale | Plan | Not listed | between Standard and Scale | Added |
Values as written on Awardco's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Awardco's pricing page (www.award.co) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where between Standard and Scale now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Across Workforce Management in the same window
All Workforce Management changes- MotivosityJul 3Motivosity: Appreciation Intelligence AI suite added (BETA)
- BonuslyJul 2Bonusly: Team plan price to $5/user/month as Bizy AI bundled by default
- 15fiveJul 215five: New AI-powered "15Five Agents" feature added to Perform plan
- MotivosityJun 29Motivosity launches AI-powered Appreciation Intelligence in beta
- 15fiveJun 1515five adds Focus Briefs, AMAYA AI agents to Perform plan
Questions about this change
Did Awardco raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: positioning, new plan.
What changed on Awardco's pricing page between Oct 12, 2026 and Oct 19, 2026?
Plan taglines rewritten: Standard now 'For small businesses just getting started', Scale 'For businesses that need full flexibility'; Standard, Scale plan: Not listed → between Standard and Scale, added. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Awardco change its pricing?
Pulse recorded 0 other pricing-page changes for Awardco in the 90 days before this one; Awardco has been tracked since 2026-04-15.