Activtrak Removes Free Plan Support, Shifting to Paid Tiers with New Professional Plan Features and Add-ons
What happened
Between the Jan 14, 2024 and Apr 14, 2024 captures of Activtrak's pricing page, Pulse recorded 9 changes: Professional plan: Capacity & Headcount planning added; Free plan support removed - changed from '24x7 online access to onboarding & educational resources' to 'No support plan included'; Professional plan: Dashboards for executives & managers added; Professional plan: AI-powered productivity Coach added; Essentials plan: Automated user management via Azure AD changed to generic 'Automated user management' (removed Azure AD specificity); Professional + Bundle ($19/user/month) introduced, bundling Professional plan with ActivConnect and pre-built BI templates for Sales Team Efficiency, Customer Service Productivity, Headcount planning, and Tech License optimization; Professional plan: Technology & AI usage tracking added; Website Blocking moved from Free plan to Essentials plan (feature democratization reversed - moved to paid tier); Essentials ActivConnect add-on renamed to 'Custom reporting via ActivConnect' to clarify its purpose. Pulse files it as a packaging change (feature added, freemium change, feature change, new add-on, add-on change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Work Activity Tracking at $10, Workforce Management at $15, Productivity Optimization at $17, Workflow at $21 and Data History at $1.
This is the first pricing-page change Pulse has recorded for Activtrak. Activtrak has been tracked since 2023-12-01.
In the same window Time Doctor, Harvest and Everhour also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · FeatureAdded
BeforeNot listed
AfterCapacity & Headcount planning
- — · Free tierReworded
Before24x7 online access to onboarding & educational resources
AfterNo support plan included
- Professional · FeatureAdded
BeforeNot listed
AfterDashboards for executives & managers
- Professional · FeatureAdded
BeforeNo AI-powered productivity Coach
AfterAI-powered productivity Coach
- Essentials · FeatureRemovedAzure AD specificityNo Azure AD specificity
- ActivConnect · Add-onNew add-on
Professional + Bundle ($19/user/month) introduced, bundling Professional plan with ActivConnect and pre-built BI templates for Sales Team Efficiency, Customer Service Productivity, Headcount planning, and Tech License optimization
- Professional · FeatureAdded
BeforeNot listed
AfterTechnology & AI usage tracking
- — · FeatureChangedFree planEssentials plan
- ActivConnect · Add-onRenamed
BeforeEssentials ActivConnect add-on
After'Custom reporting via ActivConnect' to clarify its purpose
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Feature | Not listed | Capacity & Headcount planning | Added |
| — | Free tier | 24x7 online access to onboarding & educational resources | No support plan included | Reworded |
| Professional | Feature | Not listed | Dashboards for executives & managers | Added |
| Professional | Feature | No AI-powered productivity Coach | AI-powered productivity Coach | Added |
| Essentials | Feature | Azure AD specificity | No Azure AD specificity | Removed |
| ActivConnect | Add-on | Professional + Bundle ($19/user/month) introduced, bundling Professional plan with ActivConnect and pre-built BI templates for Sales Team Efficiency, Customer Service Productivity, Headcount planning, and Tech License optimization | New add-on | |
| Professional | Feature | Not listed | Technology & AI usage tracking | Added |
| — | Feature | Free plan | Essentials plan | Changed |
| ActivConnect | Add-on | Essentials ActivConnect add-on | 'Custom reporting via ActivConnect' to clarify its purpose | Renamed |
Values as written on Activtrak's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Activtrak's pricing page (activtrak.com) from Jan 14, 2024 and Apr 14, 2024; the change is marked on the page, where Capacity & Headcount planning now appears.
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Activtrak, pricing history
Full history- Jan 10, 2026improvedActivtrak Expands Activity Trend Analysis to Essentials Tier, Enhancing Value Across All Plans
- Q3 2024packagingActivtrak Introduces Essentials Plus Plan at $15/user/month Amidst Significant Reductions in Free Plan Features
- Q2 2024packagingActivtrak Increases Professional Plan Price by 11.8% to $19/User/Month, Enhancing Value with New Offline Meeting Time Tracking Feature
- Q1 2024packagingActivtrak Removes Free Plan Support, Shifting to Paid Tiers with New Professional Plan Features and Add-ons · this change
Across Workforce Management in the same window
All Workforce Management changesQuestions about this change
Did Activtrak raise prices in April 2024?
No list-price increase was recorded between Jan 14, 2024 and Apr 14, 2024. The change Pulse detected was a packaging change: feature added, freemium change, feature change, new add-on, add-on change.
What changed on Activtrak's pricing page between Jan 14, 2024 and Apr 14, 2024?
Professional feature: Not listed → Capacity & Headcount planning, added; free tier: 24x7 online access to onboarding & educational resources → No support plan included, reworded; Professional feature: Not listed → Dashboards for executives & managers, added; Professional feature: No AI-powered productivity Coach → AI-powered productivity Coach, added; Essentials feature: Azure AD specificity → No Azure AD specificity, removed; Professional + Bundle ($19/user/month) introduced, bundling Professional plan with ActivConnect and pre-built BI templates for Sales Team Efficiency, Customer Service Productivity, Headcount planning, and Tech License optimization; Professional feature: Not listed → Technology & AI usage tracking, added; feature: Free plan → Essentials plan, changed; ActivConnect add-on: Essentials ActivConnect add-on → 'Custom reporting via ActivConnect' to clarify its purpose, renamed. Pulse compared the captures it took on Jan 14, 2024 and Apr 14, 2024; the before/after table above lists each item as written on the page.
How often does Activtrak change its pricing?
Pulse recorded 0 other pricing-page changes for Activtrak in the 90 days before this one; Activtrak has been tracked since 2023-12-01.