Unbounce updated its hero copy and adjusted the pricing page format.

📦 Packaging Changes: The call-to-action has been updated from "Start free trial" to "Start building for free." Each package has a longer list of features listed.

💎 Other: New features have been added to the descriptions, including "Drag-and-Drop Builder," "Conversion Insights & Reporting," and "Manual Traffic Allocation."

Unbounce is enhancing user engagement by updating plan names and changing the call-to-action from "Start free trial" to "Start building for free." The addition of features like "Drag-and-Drop Builder" and "Conversion Insights & Reporting" clarifies value, while preserving the existing pricing structure ensures customer retention.