Apollo just reshuffled features, boosting value for users across the board.
Detected: Mon Sep 23 2024
💸 Price Changes: None.
📦 Packaging Changes: Feature additions across all plans: The Free plan has a larger monthly email credit limit. The Basic plan added "AI-Assisted Email Writing" with a 5k words monthly limit, appealing to users seeking efficiency. The Professional plan now includes "Multi-Factor Authentication," improving security. The Organization plan offers "Billing and Seat Manager Profiles," streamlining management.
Apollo is proving its ability to drive acquisition and monetization through product development. On the low-end, the increased monthly email limit of the free plan gives non-users more incentive to get started, and the AI-assisted writing feature provides a compelling reason to upgrade to a paid plan. Security and Org Management features help drive monetization on the high-end plans as well.
