Include add-on's by defafult to increase ARPU.

Potential upside:

Bundling add-ons with the default offering raises the average revenue per user (ARPU) by encouraging customers to pay for additional features they might not have initially considered.

Potential downside:

Including add-ons by default could lead to customer dissatisfaction if users feel they are being forced to pay for features they don’t need, potentially increasing refund requests or churn.