Wrike launches Whiteboard add-on at $15/user/month, expands Apex with Sync integrations and 30M-reco

Wrike introduced Whiteboard as a paid add-on ($15/user/month for Business and Pinnacle). The Apex plan now includes bi-directional integrations via Wrike Sync and Datahub with 30M records capacity (vs. 10K in Pinnacle).

01/19/2026 → 02/04/2026

Verified Changes

1
planPinnacle plan repositioned; pricing date updated to January 21, 2026 [Positioning changed from 'For teams with complex work needs' to 'Built for complex workflows'; Pricing effective date changed from October 25, 2022]
2
metricApex plan includes Wrike Datahub with 30M records capacity versus Pinnacle's 10K records
3
featureApex plan includes bi-directional integrations with third-party solutions via Wrike Sync
4
priceWrike Whiteboard introduced as paid add-on at $15/user/month

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