Retool rebrands user types across all pricing tiers

Retool updates its pricing page terminology, renaming 'standard user' to 'builder' and 'end user' to 'internal user' across Free, Team, Business, and Enterprise plans. The change signals a clearer distinction between platform creators and app cons...

01/19/202602/04/2026

Verified Changes

  • 1
    planUser terminology renamed: 'standard user' to 'builder' and 'end user' to 'internal user' across pricing page [pricing cards, footnotes, feature table headers, FAQ terminology all updated to reflect new user type naming convention]

Want to see the full comparison?

Sign up for free to access high-resolution before/after images, zoom features, and track pricing changes from thousands of SaaS companies.