Mixpanel restructures Growth plan pricing and slashes free tier limits

Mixpanel moved from $24/month flat pricing to usage-based pricing with 1M free events, cut free tier limits from 20M to 1M events, and added Feature Flags, Metric Trees, and session replay volume caps.

11/11/2025 → 11/18/2025

Verified Changes

  • 1
    featureAdded new features (Feature Flags, Metric Trees, Verified data) and renamed 'Data warehouse ingestion' to 'Data warehouse connectors'
  • 2
    metricFree plan monthly event limit drastically reduced from 20M to 1M (labeled 'capped'); Session replay volumes introduced with specific limits: 10K free/month (Free plan), 20K free/month (Growth plan), customizable up to 500K (Enterprise plan)
  • 3
    priceGrowth plan pricing restructured from flat $24/month for 10K events to usage-based model with 1M free monthly events and $0.28 per 1K events after

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