Mailchimp rebrands Basic plan as Free with refreshed messaging

Mailchimp renamed its Basic plan to Free, updated the plan description from "Our no cost plan" to "Easily create campaigns."

12/22/202512/29/2025

Verified Changes

  • 1
    multiBasic plan renamed to Free; description and sales phone updated [Free plan description: 'Our no cost plan' → 'Easily create campaigns'; Sales: 524-5698 → 338-7608]

Want to see the full comparison?

Sign up for free to access high-resolution before/after images, zoom features, and track pricing changes from thousands of SaaS companies.