Klaviyo restructured the pricing page around its free plan.
Klaviyo upgraded its free tier with customer segmentation, contact/list growth tracking, revenue attribution for campaigns, and engagement metrics. The pricing page was redesigned to emphasize free plan benefits with a clearer feature list.
01/19/2026 → 01/27/2026
Verified Changes
- 1
multiPricing page redesigned from calculator-based layout to free plan marketing focus; Free plan benefits expanded with detailed feature list and clearer limits display
- 2
featureAdded Basic customer segmentation feature to free plan; Added Contact and list growth tracking to free plan; Added Revenue attribution for campaigns to free plan analytics; Added Engagement and click-through rates tracking to free plan
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