Fivetran launches new Activations product with usage-based pricing and expands free plan to include

Fivetran introduced a new Activations product with pay-per-use pricing and 14-day free trial. The Free plan now includes 3,500 monthly active rows for activations alongside existing 500,000 MAR for connections.

01/27/2026 → 02/04/2026

Verified Changes

  • 1
    metricFree plan now includes 3,500 monthly active rows (MAR) for activations in addition to existing 500,000 MAR for connections
  • 2
    featureIntroduced new Activations product with usage-based pricing (pay for data you activate each month) and 14-day free trial per activation

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