Amplitude slashes Starter plan capacity by 80% as MTU limit drops from 50K to 10K

Amplitude has significantly reduced the monthly tracked users (MTU) limit on its Starter plan from 50,000 to 10,000 users—an 80% decrease in capacity that may impact growing businesses on the entry-level tier.

12/01/202512/08/2025

Verified Changes

  • 1
    metricStarter plan MTU limit reduced from 50K to 10K monthly tracked users

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