Digital Advertising/Marketing
Overview:
Digital advertising/marketing software refers to a category of software designed to help businesses and organizations create, manage, and optimize their digital advertising and marketing campaigns. Digital advertising/marketing software typically includes a range of tools and features, such as ad creation, targeting, bidding, optimization, analytics, and reporting. With digital advertising/marketing software, businesses can reach their target audience more effectively, increase their visibility and engagement across digital channels, and drive conversions and revenue. Digital advertising/marketing software is essential for businesses seeking to stay competitive in an increasingly digital marketplace, and it is often integrated with other marketing and sales software to provide a comprehensive solution for managing customer interactions and engagement.
About the Data:
Total companies: 112
Top PLG Companies:
Name | Sub Category | Pricing Model | Acquisition Model | Employees | Founded | Last Updated |
---|---|---|---|---|---|---|
adespresso
|
Digital Advertising/Marketing | -- | PLG | 1-50 | 2011 | 2 days ago |
adpuzl
|
Digital Advertising/Marketing | -- | PLG | 1-50 | 2020 | 2 days ago |
adyouneed
|
Digital Advertising/Marketing | -- | PLG | 1-50 | 2019 | 2 days ago |
adzooma
|
Digital Advertising/Marketing | Flat | PLG | 50-250 | 2015 | 2 days ago |
agorapulse
|
Digital Advertising/Marketing | Usage Subscription | Hybrid | 50-250 | 2011 | 2 days ago |
Pricing Models:
The most popular pricing model in Digital Advertising/Marketing is Tiered.
The Tiered Based Pricing Model is a tiered subscription model with different tiers that are solely differentiated based on features. Users buy a plan based on features that they want to access in the product. Read more...
Other pricing models in this category include Usage Subscription, Seat Based, Flat, Usage Pay as You Go and Usage Drawdown.
Pricing Model Examples:
Name | Sub Category | Pricing Model | Acquisition Model | Employees | Founded | Last Updated |
---|---|---|---|---|---|---|
publicfast
|
Digital Advertising/Marketing | Flat | PLG | 1-50 | 2013 | 2 days ago |
tune
|
Digital Advertising/Marketing | Usage Subscription | PLG | 50-250 | 2009 | 2 days ago |
webfluential
|
Digital Advertising/Marketing | Tiered | Hybrid | 1-50 | 2013 | 2 days ago |
wrike
|
Digital Advertising/Marketing | Seat Based | Hybrid | 1-10K | 2006 | 2 days ago |
lumanu
|
Digital Advertising/Marketing | Usage Pay as You Go | PLG | 1-50 | 2017 | 2 days ago |
refersion
|
Digital Advertising/Marketing | Usage Drawdown | Hybrid | 50-250 | 2015 | 2 days ago |
Acquistion Models:
The term "acquisition model" in the context of Software-as-a-Service (SaaS) pertains to the approach adopted by companies to acquire customers, also known as "motions." There are two fundamental motions in SaaS, namely the product-led and sales-led models. Some companies integrate both models, leveraging the strengths of each to work collaboratively towards customer acquisition.
Acquisition Model Examples:
Name | Sub Category | Pricing Model | Acquisition Model | Employees | Founded | Last Updated |
---|---|---|---|---|---|---|
zalster
|
Digital Advertising/Marketing | -- | PLG | 1-50 | 2015 | 2 days ago |
tapinfluence
|
Digital Advertising/Marketing | -- | SLG | 50-250 | 2009 | 2 days ago |
wrike
|
Digital Advertising/Marketing | Seat Based | Hybrid | 1-10K | 2006 | 2 days ago |
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