Digital Advertising/Marketing

Overview:

Digital advertising/marketing software refers to a category of software designed to help businesses and organizations create, manage, and optimize their digital advertising and marketing campaigns. Digital advertising/marketing software typically includes a range of tools and features, such as ad creation, targeting, bidding, optimization, analytics, and reporting. With digital advertising/marketing software, businesses can reach their target audience more effectively, increase their visibility and engagement across digital channels, and drive conversions and revenue. Digital advertising/marketing software is essential for businesses seeking to stay competitive in an increasingly digital marketplace, and it is often integrated with other marketing and sales software to provide a comprehensive solution for managing customer interactions and engagement.

About the Data:

Total companies: 112

Top PLG Companies:

Name Sub Category Pricing Model Acquisition Model Employees Founded Last Updated
logoadespresso
Digital Advertising/Marketing -- PLG 1-50 2011 2 days ago
logoadpuzl
Digital Advertising/Marketing -- PLG 1-50 2020 2 days ago
logoadyouneed
Digital Advertising/Marketing -- PLG 1-50 2019 2 days ago
logoadzooma
Digital Advertising/Marketing Flat PLG 50-250 2015 2 days ago
logoagorapulse
Digital Advertising/Marketing Usage Subscription Hybrid 50-250 2011 2 days ago

Pricing Models:

The most popular pricing model in Digital Advertising/Marketing is Tiered.
The Tiered Based Pricing Model is a tiered subscription model with different tiers that are solely differentiated based on features. Users buy a plan based on features that they want to access in the product. Read more...
Other pricing models in this category include Usage SubscriptionSeat BasedFlatUsage Pay as You Go and Usage Drawdown.

Pricing Model Examples:

Name Sub Category Pricing Model Acquisition Model Employees Founded Last Updated
logopublicfast
Digital Advertising/Marketing Flat PLG 1-50 2013 2 days ago
logotune
Digital Advertising/Marketing Usage Subscription PLG 50-250 2009 2 days ago
logowebfluential
Digital Advertising/Marketing Tiered Hybrid 1-50 2013 2 days ago
logowrike
Digital Advertising/Marketing Seat Based Hybrid 1-10K 2006 2 days ago
logolumanu
Digital Advertising/Marketing Usage Pay as You Go PLG 1-50 2017 2 days ago
logorefersion
Digital Advertising/Marketing Usage Drawdown Hybrid 50-250 2015 2 days ago

Acquistion Models:

The term "acquisition model" in the context of Software-as-a-Service (SaaS) pertains to the approach adopted by companies to acquire customers, also known as "motions." There are two fundamental motions in SaaS, namely the product-led and sales-led models. Some companies integrate both models, leveraging the strengths of each to work collaboratively towards customer acquisition.

Acquisition Model Examples:

Name Sub Category Pricing Model Acquisition Model Employees Founded Last Updated
logozalster
Digital Advertising/Marketing -- PLG 1-50 2015 2 days ago
logotapinfluence
Digital Advertising/Marketing -- SLG 50-250 2009 2 days ago
logowrike
Digital Advertising/Marketing Seat Based Hybrid 1-10K 2006 2 days ago
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